Portfolio project

B2B article | LoveGunn

Full case study


  • Research and write an article to get vegan, free-from and veggie brands thinking differently

  • Make readers aware that coming to LoveGunn for branding and packaging projects, will force them to question conventions and think differently about their brand

  • Focus on the often bland, often virtually invisible shelf presence of vegan, veggie and free-from products and identify the potentially huge brand problem this causes

  • Suggest the solution of this problem to be repositioning vegan, free-from and veggie on the same level as other brands – with reference to stand-out brands like Oatly

Stephanie Garville

Stephanie Garville Ltd | Smart copy, to the letter


E3 3UA