Full case study

CLIENT BRIEF

• Research and write an article to get vegan, free-from and veggie brands thinking differently

• Make readers aware that coming to LoveGunn for branding and packaging projects, will force them to question conventions and think differently about their brand

• Focus on the often bland, often virtually invisible shelf presence of vegan, veggie and free-from products and identify the potentially huge brand problem this causes

• Suggest the solution of this problem to be repositioning vegan, free-from and veggie on the same level as other brands – with reference to stand-out brands like Oatly