Clarifying an agency’s new strategic positioning
I collaborated with Studio Output on a thought-leadership piece to reflect the agency’s new strategic positioning: specifically, how it helps brands to adapt and thrive in a connected world.
Following an in-depth briefing session with the senior team, I worked closely with executive creative director Rob Coke to translate the agency’s sector-leading creative approach into a long-form article.
Here’s an excerpt:
Why your brand must adapt to thrive
The connected world has shifted behaviours and transformed expectations. As consumers, we’re faced with more choice, more powerful technology and more immersive experiences than ever before. In this world, the experience of your digital products is what defines your brand.
“Nick has a knack of capturing the magic of an interview and distilling it into attention-grabbing copy. He’s easy to work with, makes the process enjoyable and meets his deadlines. What more can you ask?” – Rob Coke, executive creative director, Studio Output
Switched-on brands – those that understand the importance of embracing a digital mindset to succeed in today’s world – are disrupting their sectors and dancing to the rhythm of fast-changing demands. They’re not just responding to the future, they’re creating it – by continually pushing boundaries and challenging themselves to adapt to the unknown ahead of their competitors.
Airbnb put the idea of ‘belonging’ at the heart of every touchpoint. Netflix’s design and motion language showcases the content you love. Uber’s recent rebrand unifies its services with a modern, relevant visual system. And trillion-dollar giant Amazon completely re-framed expectations of service and delivery.
To disrupt their respective sectors, these four all understood one thing: the power of experience as a differentiator. They take people on a journey that conveys their brand values and personality at every touchpoint…
> Read full article on Output’s website