Earlier this year we created an identity for a coffee shop launch in Bromley – coffee & more. Their mission is to sell the best coffee at a reasonable price (the same goes for their cakes).

Opening in March 2023, we created a strapline, messaging, and launch materials such as a ‘we’re opening’ leaflet. Their USP? They use coffee that’s made using convection roasted beans (air roasted). That snippet of research sparked the theme of ‘irregular’, and we made that the point of difference across all the touch-points… we created ‘regular reward cards’ with the messaging ‘let’s make this a regular thing’, with an irregular loyalty card for sweet treat lovers ‘let’s make this an irregular thing’.

You’ll find Coffee & More in Bromley. They’re on Instagram as coffeeandmorebickley_