Let’s talk social media. I love it. And not just on a personal level – although I’ll admit, Instagram is the first thing I check on my phone most mornings. But for brands and businesses, social media is now a crowded place. You need to work hard to stand out and earn engagement.

Social media is driven by trends. Spotting an opportunity to connect with a hot topic is a great way to appeal to your audience. For example, when the latest series of the Great British Bake Off started, it provided a perfect opportunity to promote a case study describing how my client, Timecode Systems, provided technology that was invaluable to the making of the show.

Read the case study

Watch the social media – Video & post and another video

And the great thing is they can use this content year after year as a new season of the show starts.

See more on this campaign here