Great British Bake Off themed social media campaign
Let’s talk social media. I love it. And not just on a personal level – although I’ll admit, Instagram is the first thing I check on my phone most mornings. But for brands and businesses, social media is now a crowded place. You need to work hard to stand out and earn engagement.
Social media is driven by trends. Spotting an opportunity to connect with a hot topic is a great way to appeal to your audience. For example, when the latest series of the Great British Bake Off started, it provided a perfect opportunity to promote a case study describing how my client, Timecode Systems, provided technology that was invaluable to the making of the show.
And the great thing is they can use this content year after year as a new season of the show starts.