Harwoods Christmas Campaign Copywriting
During one of the busiest periods for the consumer calendar, luxury automotive brand Harwoods needed to build brand awareness with a focus on their used car sales themed around Christmas/New Year.
These short creative banners used a cheeky tone of voice and festive-themed messaging to entice Harwoods customers to browse across a variety of paid and owned channels – including social media, their website and paid banner ads.
Sample copy –
Escape The In-Laws In Style
Take the scenic route in 2023 with our incredible range of used cars available online now.
528 Brake Horsepower Sleigh
Have yourself a merry little Christmas and make the drive home more fun with one of our approved used cars.
Batteries (always) included
Fully charged for 2023. Start the new year with a toy that always comes batteries included.
Don’t Let Santa Decide
Because are you really sure you’re on his good list?