Portfolio project

Harwoods Christmas Campaign Copywriting

During one of the busiest periods for the consumer calendar, luxury automotive brand Harwoods needed to build brand awareness with a focus on their used car sales themed around Christmas/New Year.

These short creative banners used a cheeky tone of voice and festive-themed messaging to entice Harwoods customers to browse across a variety of paid and owned channels – including social media, their website and paid banner ads.


Sample copy – 


Escape The In-Laws In Style

Take the scenic route in 2023 with our incredible range of used cars available online now.



528 Brake Horsepower Sleigh

Have yourself a merry little Christmas and make the drive home more fun with one of our approved used cars.



Batteries (always) included

Fully charged for 2023. Start the new year with a toy that always comes batteries included.



Don’t Let Santa Decide

Because are you really sure you’re on his good list?


    Hannah Layford

    Layford Creative


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