Becky Matthews PRO

Becky Matthews

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Haskapa website re-launch

About this project

I re-wrote website copy for a premium product that was aimed at the artisan food crowd in Canada. Haskapa make premium food, drink, gifts and health and beauty product from the haskap berry, an oval super berry which is cultivated in Nova Scotia. I drew out elements of the local Mahone Bay area, and two core audience messages: that the products are a mix of health and hedonism which can be seen in the recipe cards, product descriptions and cocktail suggestions.



The haskap berry is bursting with amazing bioactive compounds such as purple/blue anthocyanins, which is why we have introduced our cutting-edge new health products as well as a small range of crafted skin care body salts and balms.