Honor Clement-Hayes PRO

Honor Clement-Hayes

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Knowledge Centre articles for Yell

About this project

I write a weekly post for Yell's Knowledge Centre, discussing content marketing, social media and web design.


Business buzzwords to banish from your website

You know when you say a word over and over and it loses all meaning to your ears…and you actually start to wonder a bit if you’ve made it up?

That’s what it’s like for customers when they see the exact same non-words on every single website. Being proud to offer a unique selection of bespoke services is just not cool any more.

Now, I’m not demanding Dickens. I’m not even asking you to get your thesaurus out. I’m only suggesting you take a look at your website copy and pick out the real clichés that make you look like everyone else, instead of the awesome, individual company you are.

Read the rest.