Knowledge Centre articles for Yell
Business buzzwords to banish from your website
You know when you say a word over and over and it loses all meaning to your ears…and you actually start to wonder a bit if you’ve made it up?
That’s what it’s like for customers when they see the exact same non-words on every single website. Being proud to offer a unique selection of bespoke services is just not cool any more.
Now, I’m not demanding Dickens. I’m not even asking you to get your thesaurus out. I’m only suggesting you take a look at your website copy and pick out the real clichés that make you look like everyone else, instead of the awesome, individual company you are.