Magazine copy for Saga Holidays
Saga Holidays wanted a way to inspire their new and existing customers, and I was asked to come up with ideas. I created Inspire Magazine and was the editor and writer for many issues. The tagline I crafted for the magazine …because being inspired is where your journey really begins sums up what I wanted this magazine to be. It wasn’t about direct selling, and I fought strongly that it shouldn’t have brochure copy inside. It was to inspire. Here’s the content pages for the first issue, which shows the tone and intention of the magazine. If you would like to see more of the articles, visit bluebookcreative.co.uk
In this issue we welcome you to our world of incredible experiences, from colourful festivals and gastronomic delights, to the luxury of a memorable small-ship cruise… because being inspired is where your journey really begins.
(header) Let’s celebrate
Life is made of little moments like these
05 Experience India with a shot of colour
Immerse yourself in the Hindu Holi Festival
“Holi is a special time of year to remember those who are close to our hearts with splashing colours.”
07 Fireworks and caricatures
Head to Spain for the famous Fallas Festival of Fire
07 One of the best times to visit Japan?
During the cherry blossom season of course!
08 Have a spiffing time at Twinwood
Enjoy Bedfordshire’s annual festival of vintage music and dance
08 Not just for opera buffs
Experience the spectacular Verona Opera Festival for yourself
“The Verona Opera Festival was one of the most incredible experiences of my life.”
08 Mardi Gras in YOUR soul
You can’t visit New Orleans without experiencing the sights, smells and tastes of Mardi Gras
(header) Eat, drink and be merry
09 A foodie guide to travel
Eating well and travel go hand in hand, so why not eat your way around the world. Take a look at the destinations that will delight your taste buds.
11 It’s aperitivo time!
How to get an authentic taste of Italy without leaving home – make the most delicious Bellini
12 What’s on the menu?
The dishes you won’t want to miss if you’re visiting Peru, Oman or Japan
(header) Anchors away!
See so much more on a small ship cruise
13 A little world within itself
Discover the incredible rare wildlife of the Galapagos
14 Cruise the Greek Islands
Take an island-hopping adventure to discover ancient culture, history and incredible scenery
14 A very special cruise experience
Cruise around Croatia’s small islets and islands and fall in love with this beautiful country and its people.
“Each day we sailed between islands admiring the countryside whilst also visiting varied destinations – from bustling walled towns and tiny villages built around a harbour, to the beautiful waterfalls at Krka and busy local markets.”
Voyage along the Croatian Coast
(Advert: brochure cover)
Looking for a truly inspiring journey?
Take a look at the enclosed brochure to see just some of the incredible escorted tours we offer.