Ritch Digital quirky website copy
GET BRILLIANT CLIENTS BANGING ON YOUR DOOR
Are you confused by content? Or done in by data?
Are your marketing efforts getting as much traction as a penguin on skis?
Ritch Digital is here to help.
Hey there! I’m Dan, your friendly content guru.
Great content lifts your marketing to new heights, bringing in more of the clients you really want.
At Ritch Digital, we harness this power. And (with the help of our feline sidekicks), we can launch your business into content heaven, getting you noticed and boosting your long-term growth.
[Link to Services] CTA > I know what I need
[Link to Blog] CTA > Show me more
What’s your biggest marketing challenge?
If you need amazing content that gets the job done and more, but you’re done in by data and bemused by buzzwords, then you’ve come to the right place.
- Your website is a just a shop window. You might get visitors, but you don’t know how to reel ‘em in.
- You’ve heard about content marketing, but you thought it meant being happy at work.
- The only thing you know about branding is that you can remember the slogans for KitKat and potato waffles (they’re waffly versatile).
- Your digital marketing strategy involves following your competitors’ accounts and posting pictures of your pets.
- You have social media accounts set up, and the apps are on your phone, but they get as much interest as the coffee cream in a box of chocolates.
Let’s make your marketing work
If you’re thinking ‘yeah, that sounds like me, how did Dan know? Is he psychic, or just as talented as he is beardy?’ then here’s how we can help:
- Channel your knowledge and passion for what you do. We’ll create a cracking website that brings in leads and converts to sales in no time.
- Design a bold brand identity that stands out and sticks in people’s minds.
- Plan a content strategy and calendar that makes your goals reachable.
- Showcase your expertise with content that positions you as the go-to authority in your field
Create social media posts that amplify your message like a rockin’ drum solo in a library.
Sounds good, right? Here’s how we’re gonna do it.
Step 1: Book a zoom/phone call.
Step 2: Make some small talk > realise we’re going to be firm friends > get down to business.
Step 3: You can sit back, relax, and stop stressing while I do my thing. Boom.
[Link to contact page] CTA> Let’s make some content magic
It’s Dan the Content Man!
Who is behind Ritch Digital?
Well hello there. I’m Dan Pritchard, the Bearded wonder. I’m a self-taught, passionate, content whizzkid.
Hang on, are you a one-man-band or an agency?
Sometimes I fly solo. I also have a crack team of content superheroes at my fingertips, ready to fulfil all your content needs. And, I have my trusty feline sidekicks – Frankie and Cosmo – always ready to lend a helping paw.
I’m also a multi-skilled designer, marketer, strategist, trainer, explainer, helping hand, chief cook and bottle-washer. And if I can’t help you, I’ll definitely know someone who can.
What you’ll get from working with me:
Friendly – I’m approachable and easy to get on with. You’ll see that when we chat. We’re probably going to be mates.
Straightforward – I’m all about being helpful. I’ll use plain English and walk you through all the stuff you need to know.
Expertise – You’ll be hiring someone who really knows their onions.
Flexibility – You can hire me when you need me and I can fit in around your timescale.
What you won’t get from me:
A sales spiel – I’m not a born salesman and I don’t have the gift of the gab. Which is why I love content marketing – I can use my expertise to get customers coming to you.
So, tell us more about yourself, Dan.
I’m based in Maidstone, Kent, and I was a printer before I became a content bod. My Grandad was a printer too and I followed in his footsteps for over 20 years. Over time, I was drawn more to the design and digital side of things, so I trained myself up, and here we are. I’m fascinated by content marketing, and I love to teach people how it can help their business.
Figure 1 Archive image of me and my Grandad
Who’s in your support bubble?
I’ve been married to the lovely Kayt for XX years. We have two mischievous daughters – Livvie and Maddie.
What about your feline friends?
Our cats are the heart of our family.
We have Frankie, our 8 year old girl. She’s a proper diva – grumpy as hell and doesn’t like anyone.
Then we have Cosmo, our chilled-out boy. He likes everyone and everything, and is desperate for Frankie’s attention.
Finally we have Luna – the late, great Luna-Tic. Sadly she’s recently departed, but will forever live on in her cartoon form.
What do you do for fun?
I love to play cricket. My proudest moment was winning the Wisden cricketer of the month award when I took 8 wickets for 0 runs. If you don’t know what that means – it’s seriously impressive. I’m also a footie fan but I confine my appreciation to the sofa these days.
Hubspot Academy Inbound Certified
Hubspot Academy Content Marketing Certified
Hubspot Academy Social Media Marketing Certified
I know how to get results for your business. These lovely people thought so too:
[SERVICES – WEB DESIGN]
Let’s get you online!
Why do I need a website?
If you get that a good website can boost your business, but don’t have the skills or time to do it yourself, we’re here to help.
Did you know that 30% of people won’t consider your business without a website?
There are loads of benefits to getting a website for your business.
It gives you credibility, is a great way to market yourself and let’s be honest, customers now expect it.
How can I make my website better?
Is your website your best worker?
Your website should work hard for you. It’s not a static brochure or catalogue – it’s a business asset that needs to be constantly evolving.
However, many websites don’t work as hard as they could. They don’t rank highly, bring in visitors, explain services well or convert prospects.
If you’ve invested in a good website, it should bring you new business and pay for itself in no time. We know that optimising your site’s design, build and content can transform your business, so give us a shout if this sounds like what you need.
Our websites are built in WordPress which is a content management system that allows you to edit and add to your site once it’s designed and live.
WordPress is the fastest growing Content Management System (CMS). Why? It’s user friendly, has the biggest choice of themes and plugins on the market and is constantly updating and evolving.
Using WordPress means you will be able to maintain your finished site. And we’re happy to teach you to do that yourself, or take the hassle away with one of our maintenance [link to maintenance service page] packages.
We also offer hosting. Web hosting means we give your website its plot of internet land and make sure it’s visible to everyone. See our hosting services for info on how we do things.
Tell me more about why I need a website
People are adapting to the digital age and they expect to find your business online, not only to check out your offering and contact you, but to see if you are credible.
Your website doesn’t need to be big or fancy, but it needs to exist so search engines can find you. If you don’t put yourself online, you can’t be found.
By positioning your business well online, you will give yourself a better chance to beat your competition. Having a well-designed, user-friendly, better ranking site than your competitors, can give your business a big boost.
Web Design Services
Check out what’s on offer:
Great looking visuals
First impressions count. You have a short time to make an impact on your site visitors, so we’ll create great-looking pages with standout graphics to grab their attention and stick in the mind.
We’ll build a website with the user in mind, so it looks great, is easy to use and performs brilliantly on whichever device it’s being viewed on.
Content is Key
Your website needs to be a hub for all of the information your clients need or want. By creating blogs and content that meets the needs of your customers, we can help you become the go-to site in your sector.
A website to suit your business
A website can master many jobs, it can be a brochure telling people about your business, it can be a shop to sell your goods, it can look after the clients within your membership. You can use your website to teach people and build trust in your brand. We can work out what you need and get the job done.
CTA [I want to chat about my website]
A package to suit your budget
We know that having an idea of costs is essential to business planning. It’s easy to get a clear idea of costs with our flexible website options.
START WITH A BANG
- Bespoke homepage design
- About page
- A blog
- Contact page
- Email signup forms
- Service pages
TAILOR YOUR CHOICES
- Website copy – get brilliant words written for you
- Online shop – sell directly from your site
- Portfolio – show off your finest work
- Booking system – your customers can book or cancel their own appointments or meetings
For more details on pricing, click on the button below to go to the website pricing page.
CTA [Let’s get down to business]
THE DESIGN PROCESS EXPLAINED
So how does this work?
We’ll book a Zoom to discuss your needs and complete a questionnaire to work out all the details.
We’ll send you our full proposal and pricing, so you know exactly what you’re getting, how much it will cost and how long it’s likely to take.
We’ll carry out research and create some initial design layouts
We’ll mockup a full design, showing exactly how your site will look on desktop and mobile devices
If you build it they will come! We’ll transform the design into a stunning WordPress website.
We’ll hand you the keys (login details) to your shiny new website and make sure you know how to drive it. Don’t worry, we’re always on hand if you need any support.
CTA [Let’s get Zooming]
Q – What are your payment terms?
A – Our payment process requires 50% up front and 50% on completion, or 8 weeks from your first payment, whichever is sooner.
Q – Will my new site work well on a mobile phone?
A – Yes, all of our sites are mobile responsive which means they will adapt to the screen they are viewed on.
Q – Will I be able to edit my own website?
A – Yes, all our sites are built in WordPress which is a content management system that will allow you to edit certain areas of your site.
Q – What if I don’t have time to manage my site once it’s finished?
A – No problem, we offer Maintenance Packages to manage the site on your behalf.
Q – Do I need hosting for my website?
A – Yes, hosting is like renting a small section of the internet for your website to live in. Without hosting, your website will be homeless and invisible.
Q – I don’t want to use WordPress for my website, can I use something else?
A – Of course, but unfortunately not with us as we are WordPress specialists.
Are you struggling to reach your ideal client?
Do you spend too much time dealing with time-wasters?
Content Marketing can help solve these problems AND grow your presence online.
What is content marketing?
Content marketing (also called “Inbound” marketing) means putting material like videos, blogs, and information on your website to stimulate interest in your products or services. It can also mean using tools like email and social media to drive people to your website.
Content marketing is a brilliant way to become the go-to expert in your industry, or set yourself up as the authority in a particular field. It’s about knowing your target audience really well, and producing materials they will find helpful and interesting.
Tell me more about content marketing
- Support the buyer journey
Nowadays, people spend a great deal of time doing research online before making a purchase. By making buyers aware of you beforehand, you can speed them along the decision-making process. Content can be designed for each stage of the buyer’s journey. You can direct customers to all sorts of content such as explainer videos, infographics, FAQs and testimonials to help them choose to buy from you.
- Create loyalty
Great content creates a positive experience for your customers and makes them come back for more. Why? Because they know you’re a great source of reliable information, giving you credibility.
- Showcase Expertise
Content is a great way to showcase your expertise and provide valuable answers to your audience’s questions. Customers are more likely to trust you if you are a well-known authority in your field.
- Get better results from your social media
Social media isn’t all about how many followers you have. Through great content, you can get your audience genuinely involved in what you do – interacting, sharing and becoming loyal. Quality content will bring you a better quality audience.
- Build strong relationships.
Helpful and engaging content can help you build strong relationships. When your content shows up exactly where your audience are, it’ll improve your reputation. You can then answer questions and interact with your customers, creating a positive association with your business and building a solid base of fans who will spread the word for you.
- Lead generation
Content marketing is a great way of generating leads. When an audience views memorable or useful content, they’ll become more likely to buy from you in the future. And if you prompt them with a well-placed Call To Action, you can convert them into customers.
- Boost your SEO
The more consistent, high quality content you produce, the better you’re likely to rank in search results. Search engines want relevant, quality content for their users. So give them what they want, and boost your SEO.
[Tell me more about content]
OUTSOURCE YOUR CONTENT TO US
Form a Plan
Content marketing is a long game. Posting randomly isn’t going to cut the mustard – you need a plan. We can help you define your target audience, find out where they are and how best to reach them, and use this to make a brilliant strategy.
We know you’re busy. If you don’t have the time to create your own blogs, videos or assets, you can outsource to us. We’ll partner you with the best copywriters, designers and digital marketers who really know their stuff.
Create Killer Content
Whether it’s video, blogs, infographics, ebooks or webinars, we’ll produce original content that’s perfectly aligned with your audience – getting you noticed and remembered. We’ll help you create a bank of engaging, memorable assets, keeping your message relevant and your audience growing.
[I want to chat about my content]
CONTENT PRICING TO SUIT YOUR BUDGET
Content comes in all sorts of guises – blog posts, videos, podcasts and social media to name but a few.
Blogging is a great format for content marketing. You can boost your business with a great blogging strategy and use it to showcase your knowledge.
Or, you can use a mixture of media across different platforms, including visual content. It depends who your target audience is, where they are and what they best respond to.
We can help you work out the best use of your budget, including repurposing existing content into different formats to make it go further.
As a guideline, our blog pricing is detailed below. Please note that costs may vary depending on the complexity of the subject and format.
All blog posts include thorough subject research, royalty-free images, meta descriptions and are formatted ready to publish.
[INSERT PRICING TABLE]
Other services that can be bundled into a content marketing service include:
SEO [link to SEO page]
Graphic Design [link to Creative page]
Video Editing [link to Creative page]
Illustration [link to Creative page]
Social Media [link to Social Media page]
How does it work then?
1 – We chat
We talk about what you want to achieve with your business and how frequently you’d like to create content. We’ll ask you lots of questions about your target audience so we know what they’ll respond to.
2 – We plan
We use your goals and audience insights to create a content plan tailored to your business. So you know what’s coming and when, and can track the progress towards your goals.
3 – Research and/or interviews
We carry out in-depth research into the subject of your content to ensure what we write is relevant, up-to-date and original. Sometimes we might record a quick video to extract your expert knowledge, either as a source of information or, if you’re comfortable, to speak directly to your audience.
4 – Content creation
Your best asset is your expertise, so we will harness this to create the best possible content. That may be detailed blog posts, slick videos or other useful assets that you will be able to use long into the future. We can advise you on what we think is the best content for your situation.
5 – Repurpose content
Repurposing content helps you get value for money. By extracting bite-sized graphics, videos and social media posts from an in-depth piece of content, we can make your investment stretch much further. These can be shared to spread the word about the content gold that’s living on your website and give easy-to-digest, helpful insights to your audience.
6 – Increase your web traffic
Over time, you will build up a brilliant collection of content that answers your clients’ questions and gives a real insight into how doing business with you works. As your website grows in authority and climbs the rankings, more and more people will start to visit your website as it becomes the go-to place for knowledge about your industry.
[Start my content journey]
Q – What is Content Marketing?
A – Content marketing is about creating and distributing valuable, relevant information to attract your target audience and ultimately, drive sales.
Q – Shouldn’t I keep my expert knowledge to myself?
A – By educating customers, they will look to you as the subject matter expert and therefore a safe place to buy from. Showing expertise builds loyalty, trust and long-term relationships.
Q – How will I know if content marketing is a success?
A – You can measure success through many metrics, such as a growth in followers, enquiries or more sales. However, analytics can easily show you the popularity of a single piece of content, exactly what a website visitor does on your website, and if they became a client after viewing your content.
Q – Will all this content help my sales team?
A – Most businesses spend a big percentage of their time answering the same questions over and over again. If you have content that answers these questions, your sales team can simply direct their prospects to the relevant piece. This will free up their time to follow up more leads.
Q – Is Content Marketing going to help me talk to my ideal customer?
A – The beauty of content is that you can tailor it to the needs of your ideal customer. Not only will it help you attract the type of customer you love to do business with, but also filter out those tricky clients that always seem to take up more time but very rarely buy.
Q – Why would I want to turn interested people away?
A – In short – to get more of the people you want. We’ve all had prospects who seemed interested in our offering only to tell us at the end that they don’t want to go ahead. The right content can help you filter out time-wasters, by being really specific and screening out those who aren’t genuine buyers.
[Let’s talk about my content]
[SERVICES – SEO]
SEARCH ENGINE OPTIMISATION
What is SEO?
SEO is about making your website search engine friendly. This means using certain techniques to make your site as visible, relevant and searchable as possible.
Why do I need SEO?
There’s a long-standing joke that the best place to hide a body is on page 2 of Google results. What this really means is that the majority of users only look at page 1, so it’s really important to try and get your business on there if you want to attract visitors to your site.
What is SEO?
SEO is a really big topic, which is why many people employ specialists to help. And SEO changes all the time as search engines change their algorithms. So it can be seen as a bit of a dark, unknowable art. Put simply, search engines are trying to bring users the best possible, most relevant results and SEO is the standard practices that are known to help.
SEO DOESN’T HAVE TO BE EXPENSIVE
We know how overwhelming SEO can seem – like a foreign language. And many SEO services can feel inaccessible to small and medium businesses.
That’s why we’ve developed a platform to help. Our powerful technology will guide you through the SEO actions you need to take to boost your website rankings.
OUR SEO PROCESS EXPLAINED
So, you know SEO can help grow your business but don’t know where to start?
We’re here to help you make sense of SEO.
Build a Search Ranking Strategy
An SEO strategy is about breaking the process down into simple, actionable steps to help you achieve your goals. We can help you realise your goals by identifying milestones and the steps you need to take to reach them.
Analytics and Insights
We can show you the progress your site is making through analytics. This is trackable, measurable data that drills down into the detail of how your site is performing. You’ll be able to see your visibility in Google, your traffic levels and your Domain Authority.
Outsource to Us
If you’re really flummoxed by SEO or simply don’t have the time to implement your strategy, don’t worry. You can outsource your SEO to us and we’ll take all the necessary steps on your behalf. No contracts; just tell us your goals and we’ll do the rest!
CTA – contact to discuss outsourcing
SEO PRICING TO SUIT YOUR BUDGET
We use a specialist app for our SEO packages.
Our SEO pricing covers all the essentials, with room to grow.
£60 per month for SEO and Local Optimisation
- Rolling monthly plan
- Includes all SEO and Local Features
- Ability to bolt-on ‘Done For You’ services
- 7-day, risk-free, money-back guarantee
£20 per month for Local Optimisation only
- Rolling monthly plan
- Control and optimise your Google My Business listing
- 7-day, risk-free, money-back guarantee
[Sign Up for SEO]
THE SEO PROCESS EXPLAINED
1 – Sign up
Sign up to our SEO app and add your website
2 – The app will automatically scan your website
The app will suggest the actions you need to complete to improve your SEO and supercharge your website’s visibility.
3 – Make the recommended changes
You follow the instructions and complete the suggested actions for your website
4 – If necessary, we can do this for you.
No time to complete your SEO? No problem. Simply request as many or as few of the actions you’d like us to complete for you and we’ll get them done at a simple hourly rate
[I want to chat about my SEO]
Q – Do I need to sign up to any long contracts?
A – Not at all, the app has a rolling monthly cost and you can cancel any time. If you ask us to complete the actions on your behalf you pay for what you need at an hourly rate. Completely flexible, no hidden contracts.
Q – I don’t know anything about SEO – will I be able to complete the tasks?
A – Our app guides you through the actions you need to improve your visibility online. Every month you will get a new SEO to-do list, all simply explained, so you can easily action your own SEO.
Q – What about strategy?
A – Successful SEO needs a good strategy. Our app walks you through strategy creation, targeting and driving your ideal customers to your website.
Q – How will I know if what I’m doing is working?
A – Our app tracks your performance so you can see what’s effective and what needs tweaking. You’ll be able to keep tabs on your visibility in Google, your traffic and your backlinks.
Q – How about my competitors?
A – Our app can show you exactly what keywords they are ranking for, how much traffic they’re getting and where it comes from, the backlinks they have and the blog content they’re ranking for.
Q – Will your app help me improve the speed of my site?
A – Our app shows you how you can make changes to your website that will improve your page speed.
Service not listed? No problem. Give us a shout – if we can’t help you, we’ll know someone who can.
[Link to contact page] CTA>I’m ready to roll
Hire me Here
If you’re ready to roll, there’s loads of ways to get in touch
Book a 20 min Zoom
Fill in my contact form
Other ways to get in touch:
Drop me a message direct to xxx
Going old school?
Address: Ritch House, Kent