Portfolio project

Website content for GroStrategy

I love seeing how the words and design work together to create the personality and voice that brings a new business to life. When Kulbir asked me to write the web content for his new venture – GroStrategy – I jumped at the opportunity.

He is full of energy, has a clear vision for his business, and knows his target audience inside out. In short, this was a dream to work on.

See it here


  • Tone of voice
  • Website content
  • SEO


“Starting up a practice and finding the words for my website was such a daunting task. And don’t get me started on SEO. However, Laura came to the rescue and truly found the right words. Not only capturing the brand and vision of my practice, but more importantly the value my clients get in working with us.”

Kulbir Panesar CEO & Founder, GroStrategy

Laura Johnson

Laura Jane Johnson | Freelance copywriter




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