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10 April 2014
An overview of the keynotes and breakouts for our 2014 Conference, on 26 September at Haberdashers’ Hall in London.
20 January 2014
Andy Maslen’s provocative, informative and entertaining talk on the timeless secrets of direct marketing.
13 November 2013
Watch Dave Trott go old school with an overhead projector – and explain why creativity is the last, legal unfair advantage we have.
“Out of all the industries I’ve worked in, copywriting is by far the most rewarding way of earning a living with words.”
“Maintain your standards, don’t be tempted to do badly paid jobs, keep learning and don’t be afraid to promote yourself.”
03 December 2012
Today marks the 20th anniversary of the first text message being sent.
26 November 2012
Nearly 70 per cent of CEOs have lost trust in their marketers and don’t bother holding them accountable, says new research.
07 November 2012
Online advertising has been described as ‘annoying’, ‘distracting’ and ‘all over the place’ in a new report by Adobe Systems.
31 October 2012
Emails sent by females bring a higher click-through rate than messages sent by men.