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“Write to be effective, not impressive. Don’t mess up on grammar. Don’t get comfortable.”
“My mind is pretty much constantly set to edit mode: toothpaste tubes, ads in the street, overheard conversations…”
03 July 2015
Why split your attention between ‘creative writing’ and ‘copywriting’? Just be a writer, says Jessica Neill.
01 July 2015
Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.
29 June 2015
Are you sick of the senseless shoehorning of ‘stories’ into every conceivable item of comms?