“Maintain your standards, don’t be tempted to do badly paid jobs, keep learning and don’t be afraid to promote yourself.”

“Maintain your standards, don’t be tempted to do badly paid jobs, keep learning and don’t be afraid to promote yourself.”

“If you’re not getting commissions, you’re not trying hard enough. Email everyone under the sun.”

“There’s nothing more satisfying than coming up with an idea that really works.”

“Human creativity is not something you can buy as a cheap app, and should be valued – and remunerated – for what it’s truly worth.”

“I’m honestly just happy to be doing what I do for a living.”

‘I’d like to think that after five series of Mad Men, the title of “copywriter” has an elevated status, but I’m probably imagining it!’

‘Read everything and anything and then ignore it and go your own way.’

“Recruitment writing is a lot more involved than just about knocking out some dull text for a 10 x 2 for the local rag, or cut-and-pasting a job description onto the web.”

‘Creating a narrative that can run across different platforms and inspire audiences worldwide is what inspires me in my work.’

“Ask a creative team to change a light bulb. The copywriter says ‘do we have to change it?’ and the art director says ‘does it have to be a light bulb?’”