» Spotlight

  1. Sally Mayor

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    May 15, 2013 by Sally Mayor

    “Maintain your standards, don’t be tempted to do badly paid jobs, keep learning and don’t be afraid to promote yourself.”


  2. Sarah Kean-Price

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    April 23, 2013 by Sarah Kean-Price

    “If you’re not getting commissions, you’re not trying hard enough. Email everyone under the sun.”


  3. Jon Beach

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    March 26, 2013 by Jon Beach

    “There’s nothing more satisfying than coming up with an idea that really works.”


  4. Suzan St Maur

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    February 25, 2013 by Suzan St Maur

    “Human creativity is not something you can buy as a cheap app, and should be valued – and remunerated – for what it’s truly worth.”


  5. Tom Brumpton

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    December 11, 2012 by Tom Brumpton

    “I’m honestly just happy to be doing what I do for a living.”


  6. Sue Keogh

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    November 26, 2012 by Sue Keogh

    ‘I’d like to think that after five series of Mad Men, the title of “copywriter” has an elevated status, but I’m probably imagining it!’


  7. Alan Air

    Alan Air
    November 5, 2012 by Alan Air

    ‘Read everything and anything and then ignore it and go your own way.’


  8. Alasdair Murray

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    October 17, 2012 by Alasdair Murray

    “Recruitment writing is a lot more involved than just about knocking out some dull text for a 10 x 2 for the local rag, or cut-and-pasting a job description onto the web.”


  9. Melissa Bennett

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    September 17, 2012 by Melissa Bennett

    ‘Creating a narrative that can run across different platforms and inspire audiences worldwide is what inspires me in my work.’


  10. Oliver Wingate

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    September 5, 2012 by oliver wingate

    “Ask a creative team to change a light bulb. The copywriter says ‘do we have to change it?’ and the art director says ‘does it have to be a light bulb?’”


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