PCN Conference 2013: Dave Trott

When we asked Professional Copywriters’ Network members who they’d most like to hear speak at the conference, the most popular response was ‘Dave Trott’.

Dave is the advertising legend behind campaigns like the Cadbury’s Flake ads, Ariston (‘And on. And on. And on’), and the unforgettable ‘Hello Tosh. Got a Toshiba?’.

Here PCN co-founder Tom Albrighton introduces Dave, who then goes old school with an overhead projector to explain why Predatory Thinking and creativity are the last, legal unfair advantages we have…

As it happened…

Presenting using overhead projector/camera and live pen scribbling such a refreshing technique from @davetrott. #pcn2013

— Adam Cranfield (@adamcranfield) October 11, 2013

https://twitter.com/MessagelabComms/statuses/388605562612875264

Superb session by @davetrott at #pcn2013 pic.twitter.com/kekxSaRN0P

— Tom Albrighton (@tomcopy) October 11, 2013

https://twitter.com/EricLedford/statuses/388608968899457024

Go after opinion formers, rather than followers, says @davetrott. He's talking about advertising but really making the case for PR. #pcn2013

— Adam Cranfield (@adamcranfield) October 11, 2013

Read all live tweets here.

About Dave

Dave Trott is a legend among advertising copywriters, having worked on some of the most spectacular and memorable ad campaigns of the last four decades.

Born in Barking, he graduated in advertising from Pratt Institute in New York and trained at Carl Ally on Madison Avenue.

He returned to London and got a job at BMP, where he worked with John Webster on campaigns such as ‘Lipsmackin Pepsi’ and Courage ‘Gercha’.

In 1980, Dave left BMP to found Gold Greenlees Trott, one of the most influential and disruptive agencies of the 80s. There he created campaigns including ‘Hello Tosh, Gotta Toshiba’, ‘Aristonandonandon’, ‘Does you does or does you don’t take Access’, Lurpak butterman, Holsten Pils (dead movie stars) and more.

Since then, Dave has founded several other agencies, including Bainsfair Sharkey Trott. He has also trained and inspired generations of creatives. He currently works at The Gate London.

Dave is the author of two books, Creative Mischief and Predatory Thinking.

http://davetrott.campaignlive.co.uk
http://www.predatorythinking.com
http://www.amazon.co.uk/Dave-Trott/e/…

Written by

ProCopywriters team

News, advice and research from the team at ProCopywriters, the UK’s largest association for commercial writers.

More from the blog →