After 9 years working in agencies, I decided to go freelance. I did what most new freelance copywriters do – I got my website in order and spoke to my contacts.
I also joined the Professional Copywriters’ Network.
I’ve won business via my website, social media and referrals – and PCN has also been important to my success.
I saved money with discounts
PCN membership includes discounts on flexible office space, company formation and freelance insurance.
I get leads from the copywriter’s directory
Think about it from a client perspective. You need a copywriter but don’t know one. Googling can be time consuming. So can LinkedIn and FreeIndex. PCN’s copywriter’s directory lets you browse hundreds of copywriters by location, skill and speciality, which makes it easy to find a good fit for your project.
An annual PCN Pro Membership is £48. I earned that back many times over in my first month of business because clients found me in the directory.
The resources help me run my business
From planning to project management, PCN’s copywriting resources save lots of time when it comes to business processes.
It gives me a support network
The term ‘copywriter’ covers so many different specialities. I’ve talked to advertising copywriters and direct response copywriters. People who write about fashion and people who write about forklifts. It’s so helpful to learn how these writers approach projects, react to industry news and promote their businesses.
According to the 2016 Pro Copywriters Survey, 98% of copywriters are happy in their career. And that means there are lots of engaged, enthusiastic people to answer your questions.
And PCN’s not just for freelancers – it helps agency copywriters, too
I wish I had joined PCN when I was still agency side because the support is so valuable.
When you’re working with an art director, digital specialist, account manager, PR manager and all the other people in the agency team, everyone thinks in a different way. PCN is a place where everything thinks in terms of the copywriting craft.
This means you can talk about writing mechanics and processes, laugh at grammar jokes and cringe at management jargon together – and everyone relishes the conversation.
So here’s a question for you – If you’re a PCN member, how has it helped you? And if you’re not a member, what’s holding you back?
(thanks to http://401kcalculator.org for the money shot!)