7 content marketing apps and tools

Anna Gunning

Gunning Marketing

Back in May, Kate Toon and Belinda Weaver from the Hot Copy Podcast shared their top copywriting apps and tools with our PCN community.

We had lots of positive feedback from that post, so I’ve decided to spin it into a 2-part series – this time looking at content marketing tools.


Here’s the situation:

  • I’m a freelance copywriter running my own content marketing
  • I don’t have InDesign or Photoshop (and have never used them)
  • I’m busy with client projects, which means I need tools that help me work efficiently
  • I like spending time on my own marketing but I don’t want to spend loads of money on tools

With those 4 elements in mind, here are the 7 apps and tools that make my content marketing easy, fun and effective.

1. Evernote

Evernote is a note-taking app that syncs between your phone and browser. I like it for content planning because it lets you clip from web pages and save the clips in categories. So if I spot a statistic or quote I want to use, I clip it when I see it – and then it’s easy to go back and compile the references when I’m in the writing phase.

2. Ubersuggest

Having a keyword strategy is important for content marketing, but sometimes it’s hard to decide on the best long-tail keyword for a post.

I find Ubersuggest (a free tool) very helpful. You type in the keyword you’re thinking about, and it gives you hundreds of related keywords. You can then click to view each keyword on Google Trends.

3. Grammarly

Grammarly automatically checks spelling and grammar whenever you type online. So for every social update, blog post and browser-based email, the widget is there as a safety net.

You can also download a desktop app and upload Word documents for checking.

I find Grammarly to be smarter than the spell-check you get with Word because it’s better at picking up words in the wrong context.

The free version gives you basic spelling and grammar, and you can upgrade to the premium version for stylistic advice.

4. Canva

Canva is a free graphic design tool, and the results are sleek and professional. It has templates for common sizes like Facebook posts and Twitter cards, but you can also create a custom size.

It has a bank of icons and imagery you can use for free, with others available for a nominal amount.

5. Venngage

Venngage is a neat tool for creating infographics. It’s a new one in my arsenal – they got in touch with me a couple months ago about testing the software, and I’m now a convert.

I find it much easier to design infographics in Venngage than in Canva because it has better themes and templates (which makes the whole process much faster).

The basic service is free.

6. Buffer

Buffer is a social publishing tool that makes it easy to juggle multiple channels. It lets you schedule posts, automatically publishes them at the best time and gives you analytics on reach and clicks.

The basic service is free and lets you connect 5 social profiles.

7. LeadIn

Buffer’s wonderful for promoting content via social, and LeadIn is great for getting blog sign-ups. It’s a free WordPress plug-in that lets you set up lead capture forms on your site. So when people land on a post, a little pop-up appears after a few seconds asking if they want to subscribe to your blog.

It integrates with email programmes like Mailchimp, so your blog becomes a more powerful inbound marketing weapon.

So those are my 7 favourites. Are there any other tools or apps you find useful?

Connect with me over at Gunning Marketing, on Twitter and on LinkedIn.

Thanks to Frumbert for the tools picture


24th August 2016

Nishadha Silva

If you’re looking for an easy to use design tool then our web based diagramming tool Creately is a good option. You can not only design graphics but use it to draw mind maps, process flows and many other useful diagram types.

29th November 2016

Timothy Woods

Nice piece, Anna. I use a lot of these, but I didn’t know about Venngage or Uber Suggest. Will check them out.

29th November 2016

Anna Gunning

Thanks, Timothy!

17th December 2021

kathleen jones

The word “FAMILY” plays a vital role in every human life because family comes as a top priority; we are well aware of that. Like a tree has its root, stem, branches, leaf, flowers, the same as the family tree has its structure like grandparents, parents, child, and it keeps continuing from generation to generation. “Family tree,” yeah, just two simple words, but these two words are highly important for everyone’s life.

What do you think?

Your email will not be published. ProCopywriters members: log in before commenting so your comment links to your profile.

Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events