What are freelance copywriters charging – right now?
538 copywriters responded to our copywriting survey, giving us a fascinating snapshot of the copywriting profession, including the rates that people charge.
The average day rate charged is £339 – just £2 more than our 2016 survey result.
How typical are these rates?
While £339 is the average day rate charged by our survey respondents, there is a huge range of rates charged for a day of copywriting, with some people charging just £100 – and others charging £1800. So while the average is £339, how many people are actually charging that sort of rate?
Here is a breakdown of the number of copywriters charging in each price bracket:
- £1000 – £1800 per day: 5
- £900 – £999 per day: 1
- £800 – £899 per day: 4
- £700 – £799 per day: 7
- £600 – £699 per day: 21
- £500 – £599 per day: 24
- £400 – £499 per day: 53
- £300 – £399 per day: 131
- £200 – £299 per day: 122
- £100 – £199 per day: 42
This gives a better picture of the distribution of day rates across our respondents. As you can see, very few people are charging more than £700 per day. The greatest concentration is in the £200 – £400 price range.
Our survey also shows that average day rates vary according to locations – although you don’t have to live in London to charge a reasonable rate for your work.
How do our findings compare to your own experiences? Do you find these results encouraging – or depressing? Are your rates comparable to your peers – or are you planning to change what you charge?
If you want to write about our survey results, you can grab all the graphs and charts on the PCN Flickr page.