29 Sep 2020
4 ways to use ‘nudge theory’ to make your copy more persuasive
Louise Shanahan explains how to make subtle tweaks to your copy to make your customers take action.
28 Sep 2020
Sharon Gethings — ProCopywriters Member Spotlight Revisited
“Why a client would want to pay less for poorer copy is beyond me – it’s their brand on the line!”
26 Sep 2020
Digital Diagnostic: the mistakes that could harm your campaigns
The beauty of digital marketing is that nothing is ever predictable. Campaigns could sink or swim, based on anything from poor targeting to unfortunate timing. In our upcoming Digital Diagnostic […]
23 Sep 2020
These people will be nightmare clients, guaranteed
Mark Garner’s advice on how to avoid clients who’ll make your life a misery.
22 Sep 2020
How to create a simple content calendar to help you blog consistently
Having trouble keeping your content marketing on track? Anna Lewin’s ideas will help you get out of a rut and into a routine.
22 Sep 2020
Why writers shouldn’t be afraid of AI
Sharon Gethings on why she thinks we have nothing to fear from robot writers.
21 Sep 2020
9 reasons why I caved and got a mailing list
Jo Watson spells out her reasons for finally building an email list.
21 Sep 2020
Olivia Greenway — ProCopywriters Member Spotlight
“Be a nice person. People hate working with arseholes no matter how good they are at their craft.”
16 Sep 2020
Create welcome emails that engage subscribers for the long term – the definitive guide
Sabine Harnau’s comprehensive guide to writing welcome emails that work
14 Sep 2020
Diane Wiredu – ProCopywriters Member Spotlight
“Great copywriting really is 90% research, and 10% writing.”
10 Sep 2020
Website scraper stolen your copy? 3 free ways to get help
Amy Boylan runs through the steps you can take when someone tries to pass off your website copy as their own.
09 Sep 2020
Respinning, repurposing, reforming and republishing content
Alice Hollis’ ideas for getting the most out of your content.
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