29 Sep 2020

4 ways to use ‘nudge theory’​ to make your copy more persuasive

Louise Shanahan explains how to make subtle tweaks to your copy to make your customers take action.

28 Sep 2020

Sharon Gethings — ProCopywriters Member Spotlight Revisited

“Why a client would want to pay less for poorer copy is beyond me – it’s their brand on the line!”

digital diagnostic
26 Sep 2020

Digital Diagnostic: the mistakes that could harm your campaigns

The beauty of digital marketing is that nothing is ever predictable. Campaigns could sink or swim, based on anything from poor targeting to unfortunate timing. In our upcoming Digital Diagnostic session, we’ll be addressing these issues head-on. Content connoisseurs Gill Andrews and Eddie Schleyner will diagnose the problems within real-life campaigns, helping you plan for […]

23 Sep 2020

These people will be nightmare clients, guaranteed

Mark Garner’s advice on how to avoid clients who’ll make your life a misery.

22 Sep 2020

How to create a simple content calendar to help you blog consistently

Having trouble keeping your content marketing on track? Anna Lewin’s ideas will help you get out of a rut and into a routine.

22 Sep 2020

Why writers shouldn’t be afraid of AI

Sharon Gethings on why she thinks we have nothing to fear from robot writers.

21 Sep 2020

9 reasons why I caved and got a mailing list

Jo Watson spells out her reasons for finally building an email list.

21 Sep 2020

Olivia Greenway — ProCopywriters Member Spotlight

“Be a nice person. People hate working with arseholes no matter how good they are at their craft.”

16 Sep 2020

Create welcome emails that engage subscribers for the long term – the definitive guide

Sabine Harnau’s comprehensive guide to writing welcome emails that work

15 Sep 2020

The Chinese chip shop guide to product packages

Andy Nattan on why copywriting packages are a win-win for you AND your clients and customers.

14 Sep 2020

Diane Wiredu – ProCopywriters Member Spotlight

“Great copywriting really is 90% research, and 10% writing.”

10 Sep 2020

Website scraper stolen your copy? 3 free ways to get help

Amy Boylan runs through the steps you can take when someone tries to pass off your website copy as their own.

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