Alice Cuninghame

The Copy Boost | Email Conversion Copywriter & Strategist Available for work

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I work with ecommerce brands and online entrepreneurs who want to make more money from email.

If you have the feeling your email list isn't making you as much as it should, you're probably right. But here's the thing - most of your competitors aren't making as much as they should from email either.

Right now, you have an opportunity to skip right ahead of them and up your conversions and revenue - just by sending a few emails.

Of course, it's not quite that simple. I'll need to dive deep into your data and get to know your customers inside-out before I plan and write your emails.

Here's what we might do:

✔️ A non-creepy abandoned cart sequence to bring those ‘oops I got distracted’ buyers before you lose them forever (if you don't have one of these yet, it's the surest way to see some quick success).

✔️ A post-purchase sequence designed to up your retention rates by giving your customers the appreciation they deserve.

✔️ A nurture sequence designed to move new subscribers from tentative interest to full-on fandom.

✔️ Regular broadcast emails designed to entertain, flatter, surprise and simply keep you right at the top of your subscribers’ minds, week after week.

✔️ A launch sequence for your new course or product that’ll have people battering down your order form to get in before the cart closes.

What’s different about the way I write emails, compared to other copywriters and email marketers?

I don’t rely on heavy design to do the work - the copy’s what counts (have you ever bought something because you liked the pretty colours in the email? Me neither).

I write personal, story-based emails that allow your subscribers to laugh with you, cry with you and know that, when the time is right, you’ll be the PERFECT person for them to work with.

It’s not about selling hard every day. It’s not about sending dull newsletters that never sell or even get read. It’s about selling through realness, connection and empathy. And having a bit of a laugh along the way too (because if you can entertain your audience, why wouldn’t you?).

Does it work? I can tell you that I regularly achieve open rates of 80%+ on a nurture sequence, 50%+ on launch sequences and 40%+ on regular everyday broadcast emails. Click rates of 10 or 20% (sometimes more) are pretty common in my world too.

I’m also told I’m pretty good to work with too, getting comments from clients like:

“Alice is exceptionally talented and an expert in her field. She is intuitive, genuinely passionate about getting the best results for her clients and is very generous with her time. Her expertise is to be commended and I cannot recommend her work and her integrity highly enough.”


“I couldn't recommend Alice highly enough as both a writer and a trainer! Alice turns plain copy into something exciting and enjoyable to read, her work is always on point and exactly what we need.”

When you’re writing emails that need to sell without compromising your integrity, ethics or the trusting relationship you have with your audience, this is what you really need your copywriter to do:

✔️ Carry out deep research into your audience and what they believe, feel and want.
✔️ Gain a perfect understanding of the language your audience uses AND your brand voice.
✔️ Write every email with the intention of helping your audience believe that you’re the one that can help them have the life they want and deserve.

When you work with me, I’ll kick off with a briefing call where I’ll dive deep into your business, audience and goals. I don’t have a standard briefing template or checklist - instead, I spend time before each call working out what unique questions I need to ask about YOUR business. That way, we don’t waste time talking about irrelevant stuff, and I don’t miss the good stuff I really need to know if I’m going to write copy that actually sells for you.

So, wanna work with me? Awesome….

Just one thing I need to know first. Are you open to me writing emails that treat your subscribers like friends? As that's what I write - because who wants to read an email from a business when they could read one from a friend?

And are you also open to emailing probably just a little more often than you’re 100% comfortable with?

If so, we’re good to go. If you’d rather send out a fortnightly newsletter telling your subscribers about your latest team awayday, we’re probably not a good fit.

You should probably also know that I tend to be pretty fully booked with long-term clients, so it’s worth getting in touch sooner rather than later if you’d like to talk about working together.

I can sometimes squeeze in a small job within a week, but no guarantees. Waiting times for larger projects can be 4 weeks+.

Ready to have a chat? Drop me a message to let me know what you think you need.





  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
Copyhackers - Copy School

Email Copywriting Academy

MA, Creative Writing, University of Sussex


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