About
Over a 30-year career (yes, it really is that long!), I've written and edited copy for pretty much every sector - and probably yours. When I'm fuelled by a mug of tea, you'll find me unstoppable. I can turn from writing a case study on healthcare in the morning to thinking up a marketing slogan for workspace specialists after lunch and editing an annual report for a charity in the afternoon.
I understand the pressures that you are under and the challenges you face, because I've hopped over the client fence twice – once as head of visual identity at ING Barings and then as head of PR and communications at Regus.
I can help you execute your content strategy, giving you more time to spend on what you do best. You can rely on me to capture the essence of what you want to say, in the right tone of voice, and communicate your vision across case studies, blogs, emails, websites, product materials and newsletters. I'm a dab hand at editing and proofreading, too.
Portfolio
News article for Solved magazine for Ageas
Ageas is one of the UK's largest car insurers. I've worked for the internal communications and broker teams since 2016, so when they asked me to…
Website for Meridian Risk Solutions Ltd
Design agency Pad Creative introduced me to Meridian RSL in January 2019. Meridian is a genuinely independent, specialist insurance broker. They wanted a new website that…
Girls’ Attitudes Survey 2018 for Girlguiding
Girlguiding is the leading charity for girls and young women in the UK. Having worked with the charity as a writer, editor and proofreader since 2017,…
Annual review 2018-2019 for the Nursing and Midwifery Council
The Nursing and Midwifery Council is the independent regulator for nurses and midwives in the UK.
Independent editorial feature for Architect’s Datafile (ADF)
Architect's Datafile (ADF) is a high-quality monthly print and online magazine and is read by architects in practices across the UK. Alison was asked to write…

