Ben McKinney

Copy Or Die - Copywriting Agency coming up with words and ideas to make your brand live forever  

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Copy Agency Owner | Copy Or Die | Words and ideas for brands that wanna live forever

Hi, I’m Ben.

Me and Dave Harland founded our copywriting agency Copy Or Die, for words and ideas for brands who wanna live forever.

What does that mean for your business?

👍🏻you gain confidence in how your brand shows up in pixels, on paper, and in person
👍🏻you give confidence to your customers, so they believe in what you can do for them
👍🏻you make more money and grow your brand… which is why we’re all here, right?

Dave’s been writing for a living since the mid ’00s (proper vintage, that lad) and I’ve been at it since 2017. Over the years, we’ve both honed our skills and grown our networks. We know all the best copywriters in each specialism, and we only bring in excellent writers who are also great people to work with. That part’s important to us.

When you work with Copy Or Die, it’s not just a “pay money = get words” thing. You can get that cheaper elsewhere. Way cheaper. If you've got a bargain basement budget, we’re not the agency for you.
But if you're the type to invest in quality and you want to tap into our combined 25+ years of copywriting experience? Now we’re talking.

We’ll help you identify your messaging strategy, build your tone of voice, and nail down your copy priorities and target audience. If you come to us with something specific in mind and we don’t think it’ll help your brand, we’ll say so. We’re here to be your expert copy consultants, not nodding “yes” men.
We go through an in-depth briefing process to establish exactly what you need. Then we’ll pair a writer to your project so work can get underway.

Once the words are written, you also get mine and Dave’s expert eyeballs all over your copy. Every project goes through a final checking stage before being sent over to you.

If you want copy that…

🔊 sounds like you
🚫 doesn't sound like everyone else
🗺️ gives your customers the info they need
👌🏻 gives your customers the nudge to say YES

…email me on or Dave on

And finally, if you’re a freelancer, find support, advice, and procrastination you can justify with the indie business club podcast. Mel Barfield and I share our hot, cold, and lukewarm takes on various freelancing topics including how to be your own best customer.

Contact me:

💼 Copy clients:
✍🏻 Copywriter:
🎧 Freelancer Lunch Hour:

PS: I also worked as a sports journalist back in the day, so DM me to chat SPORTS 🏀🏈⚽⚾



07903 403576
  • Advertisements
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Sport, travel and leisure
Qualifications & Awards
The Andy Maslen Copywriting Academy

Confident Copywriting, Advertising - University of the Arts, London

Copy Cabana speaker, 2017
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Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

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