Ben McKinney

Norwich based writer for business. Former sports journalist and ex-window cleaner. I'll still make your business look great, just with words not shiny windows. Available for work

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What you do might be similar to a competitor, but how you say it can be your own. As a copywriter, I’ll find the right words to make your business stand out; words that develop trust with the kind of customers you really want.

I work with owners of growing businesses who love what they do and who want to market themselves and their companies with personality.

My customers are busy running their businesses. Their company has grown up around them, and it’s all-consuming. They’d like their marketing to reflect them and their approach, and to win them more of the right customers, but that’s easier said than done. Does this sound like you?

What you’ll definitely get if you hire me:

✅ Punchy, pugnacious business writing that shows off your personality and pulls in your ideal clients
✅ The right words to represent your business; words that develop trust with the kind of customers you really want
✅ Customer-focussed web and online marketing you can be proud of. I’ll help you show your clients why you’re such a brilliant business

What you’ll probably get if you don’t:

😤 Boring, yawn-inducing content that makes readers switch off and away from your site
😩 Confused potential customers who aren’t sure if you’re the brand for them
😭 Clients who aren’t right for you (we’ve all had them, the ones that make you want to tear your hair out)



07903 403576
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Business, finance and law
  • Education
  • Family and childcare
  • Sport, travel and leisure
Qualifications & Awards
The Andy Maslen Copywriting Academy

Confident Copywriting, Advertising - University of the Arts, London

Copy Cabana speaker, 2017
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Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

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