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Ben McKinney

Junior Copywriter , benmckinney.co.uk Available for work

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Ex-window cleaner turned copywriter finding out that two businesses which seem to be total opposites are actually strangely similar.

I’ll make your business look great. Just with words, not shiny windows.

I help people sell more through the words they use in their business. Words make sales, and great copy attracts the customers you want.

Having run commercial cleaning companies for over a decade, I've stood in the shoes of a business owner. I know what it's like trying to get new customers and keep old ones. I know how to communicate effectively (and legally!) with staff. And I know how frustrating marketing your business can be and the common mistakes often made from that side of the fence. Now, as a commercial copywriter, I see things from both sides and can guide you past the confusion and the roadblocks which sabotage the way you present your products and services.

What will your customers respond to? Empathetic copy that cajoles? Bold, irreverent writing that wrestles with imaginations? Razor sharp sales letters that focus minds (and open wallets). Peppy, imaginative product descriptions that persuade?

Whatever works for them, sells for you.

I'm skilled in developing a Tone Of Voice for your brand and business or adapting to the one you currently use. Put your personality (and a bit of mine, too) into your marketing to generate interest in your products and a desire for your services.

My personality? I'm confident, content and creative. I'm equally happy working as part of a team or independently.

People buy from people so I write from one human to another. Target the commercial problems you have and the customers you want and, no matter the media, I’ll write to them.

Hire me (quick, before I get popular) 👇🏻

    Skills
  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Education
  • Family and Childcare
  • Sport, travel and leisure
Qualifications & Awards
The Andy Maslen Copywriting Academy

Confident Copywriting, Advertising - University of the Arts, London

Copy Cabana speaker, 2017
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