I am a copywriter and content creator specialising in healthcare, particularly weight management, nutrition, diabetes and NCDs. I have a strong background in lifestyle editorial and as a trained interviewer, reporter and researcher I bring all those skills to bear in helping brands tell more compelling stories. I'm also confident working with designers and expert contributors and have plenty of copy-editing and proofreading experience.

After deciding to switch from journalism to copywriting I studied for a CAM Diploma in Marketing Communications. I now have 10 years' experience as a freelance copywriter, working directly for clients and with agencies. I write about brands large and small, from start-ups to multinationals in highly regulated sectors such as financial services and healthcare. Services I can offer include:

Copywriting: Advertisements and advertorials; web pages; marketing emails; product descriptions; app notifications; developing and implementing Tone of Voice guidelines; press releases; brochures; CRM programmes

Editorial: Newsletters; events and conference reporting; case studies; features; interviews; profiles; reviews; blog posts; thought leadership; copy-editing; proofreading

Social media: Identifying and exploiting assets to plan, create and schedule social media posts; curating and promoting user-generated content

For more information and my rates, please visit my website: www.christinemichael.co.uk

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