Claire McCabe

Claire McCabe

 

PRO

Junior Copywriter

Available for work

Skills

  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • Product Descriptions
  • Tone of Voice

Specialisms

  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer Goods
  • Family and Childcare

Qualifications & Awards

Post Graduate Certificate in Education, University of Lancaster, S. Martin's College, Carlisle Campus


English Studies BA(Hons), University of Stirling

Profile

Hello, I'm Claire and I've always been uncomfortable with the 'tell us something about yourself' thing, so I'll let one of my lovely clients kick things off:

"Working with Claire was an absolute pleasure. She should be a model for how freelancing experiences should go. Seriously. She took the research I had gathered on a potentially elaborate topic, added her own, and then distilled it into exactly what I wanted – a fantastic, easy to follow guide. If her talents suit your project, I highly recommend hiring her. Thank you very much, Claire, and I look forward to working with you again."

(The Introduction to this very guide is in my portfolio below.)


I love working with words and wielding their mighty power to champion your cause.

I also thoroughly enjoy the research part of my job and approach it with the integrity and scepticism necessary to deliver authoritative writing.

Whatever your aim – sales conversion, informative content, essential description, entertainment – you want writing that is easily understood and represents the high quality of your business offering.



Professional Background

Freelance Writing

Clear communication is the essence of all successful human connections.

At copycontentwriter.co.uk, you get a writer who:
•Fully engages with you as a collaborative partner
•Handles your ideas and concepts respectfully
•Takes initiative and offers creative solutions
•Completely fulfils the requirements of your brief
•Delivers an excellent finished product

My writing experience encompasses, amongst other things:
• Blog pieces
• Advertising copy
• Trade specific guides
• Articles on a variety of subjects
• Early years after school care curriculum
• Data analysis reports
• Planning and assessment curriculum documents
• Grammar tasks for primary and secondary pupils
• Comprehension questions for classic children’s literature


Education Career

•16 years full time, primary classroom teacher in the UK
•Senior management position: English Subject Co-ordinator, Early Years and Key Stage One Team Leader, Equal Opportunities Co-ordinator

You benefit from the expert comprehension skills I developed during my teaching career. I know how to break down complex concepts into their component parts and explain how they work with absolute clarity. People will know precisely who you are and understand exactly what you have to say.

I was privileged enough to work with people from a diverse range of backgrounds and nationalities – literally from London to Outer Mongolia! I was often privy to the vulnerabilities, worries and fears of the adults, as well as the children, in my care. My ability to empathise has been sharpened by these daily interactions. I employ this skill to help you connect with your clients – by putting myself in both your shoes and theirs!


How I can help you

Your voice is unique to your business. Do you want to sound authoritative and informative? Or maybe project a sarcastic, kind or flippant edge? Your chosen tone will become embedded in all the writing projects we work on together.

It is easy to see your online consumers and clients as one huge target market.
But every connection made through a phone, tablet or computer screen is with one individual. This crucial fact underpins all my writing and ensures that the reader – your audience – is front and centre at all times.

Feelings influence actions and writing with empathy has ensured the success of all my previous projects.

I look forward to helping you strengthen your connections through your writing project.

Contact

Social

Portfolio

Targeted advertising

This long-term client requested a web-page targeting doctors that pay JRCPTB fees, to inform them that they can claim tax relief ...

In house writing guide

My client wanted a guide for his content writing staff which incorporated the theories of different learning styles and/or ...

Landing page for a cancer charity

My client requested a rewrite of her website's Homepage. The original, personal story moved to an 'About' page. After a quick ...