Catherine Jones

Middleweight Copywriter , Clean Slate Copywriting | Creative Copywriter, Brand Strategist | Copywriting training & workshops Available for work

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Hello! I'm Catherine Jones - copywriter, brand strategist, trainer, and creative. I’ve been an entrepreneur for 5 years and a freelance copywriter for 3. Before that I was taming the toughest teenagers in the land as a qualified Secondary English teacher and manager of a unit for emotionally vulnerable students, inspiring them to get back into learning.

My background in studying and teaching the finer points of the English language has given me a fantastic grounding in creating different tones of voice and styles for different purposes and audiences. I love the creativity and diversity of copywriting work. Being a teacher also means I'm really well equipped to communicate with clients and stakeholders, facilitate workshops, help people define their WHY and grow their business.

I'm here to find the right words for the job - whether that's long copy, short copy, brand tone of voice, straplines, video scripts, website copy, blogging or social campaigns - for B2B and B2C audiences.


Because I know the words you write for your business are different to any other.

The right words shape your brand. They let your customer know you *get it*. They propel your business forward and bring your goals within reach.

In the past year I’ve helped over 30 businesses connect with their ideal customer by writing them creative, effective comms in their unique tone of voice.

Bring me on board for:

Brand strategy and positioning
My mission is to help you find your WHY, creating an authentic brand that's firmly rooted in who you are and what you do, with a clear position that sets you apart. I'll pilot you through a collaborative and creative process, using workshops, discussions and asking a lot of challenging questions. Together we’ll develop your name, strapline, elevator copy and unique brand voice to make you more successful, more memorable, and on target to realising your goals.

Website copy
Great web copy turns the tide on your traffic, clicks and sales. It showcases the benefits of your products and services. I dig deep into what you do to pinpoint the problems your audience have and explain how you solve them. All in an engaging, effective tone of voice that captures your brand. The goal is always the same: hardworking words that engage the right audience and compel them to take action.

Content strategy and creation
Content without strategy is like Bognor Regis without a pier. There’s no focus, no point of navigation. You’re sailing blindly into the unknown. We’ll develop strategic ideas and content calendars that quickly become audience-growing assets. Give me a shout if you need content creation and blog posts, for one-off projects or on retainer.

Creative copy
Copy that flows, growth that shows. It's getting harder to make your content stand out, isn't it? So let's cause a stir in your sector with a creative take on your marketing. I work with businesses who want something different. Social media posts with a twist, quirky content, puns and wordplay, storytelling or even poetry. If you want something outside the box, drop me a line. I might even get my ukulele out and write you a song!

"Catherine brings clarity to articles. She has a knack for turning information into readable stories, power-charging content with a confident style."
Emily Penny, Brand Strategist
Be Colourful Ltd

"Catherine originally helped us find our company name, then recently she's helped us refresh our core messaging with a new tagline and elevator copy
that reflects our new offering and position. She took the time to understand who we are and what we do, and took us through a really thorough process. We felt fully consulted at every stage and enjoyed being part of the journey. We really love your work - thank you!”
Rob Eveleigh
MD, Brightelm Ltd

"Catherine has the sort of talent for clarity and understandable exposition that is very hard to find. I'd go as far as to say that she can pull out the best in almost any article that you care to put to her as well as being a fantastic writer in her own right. If you need help with your words, or a bit of guidance and finessing, then you'd be mad not to speak to Catherine."
Mark Grainger
Blossom Tree Copy

"Catherine is very professional, personable, helpful and incredibly knowledgeable. We created a full strategy for me with a clear branding message that is interesting, consistent and I know will connect with my followers. She makes everything so clear and simple, you feel that EVERYTHING is achievable and MORE..”
Milly Boxley
Saddlers B&B, Chichester

Some of the lovely folks I’ve worked with:

Check out my portfolio and contact me if you think we'd be a good fit.

Let's make waves 🌊


Bognor Regis
West Sussex
PO21 5BG



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Public sector
  • Science and Technology
Qualifications & Awards
BA(Hons) English
Qualified Teacher Status (QTS)


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