So, Tom…

…who are Coastal Copywriting Company?

A one-man freelance copywriting company based in Brighton and Hove.

…wouldn’t Coastal Copywriting Freelancer be a more accurate business name?

Yes, but I like the alliteration.

…have you always wanted to be a writer?

No. I wanted to be a rock and roll star, but it never quite worked out. I don’t think the world was ready for my band – that’s what mum said anyway.

Anyway, back to copywriting.

…why did you become a copywriter?

Because I enjoy writing. I don’t mean things like science-fiction, detective novels, or romantic poems.
I mean writing words that have a practical purpose to make someone feel or act differently.
To make people want to believe in your brand. To make them want to invest their attention and commitment into whatever your business has to say.

That kind of writing.

…what do you do when you’re not writing?

At this point, I should probably say I obsess over SEO developments, research behavioural science theories, and read all the latest books about copywriting.

Well…that’s partly true.

I do like to keep my finger on the pulse with SEO and I do love finding a quiet corner somewhere to read a book.

But, in reality, my free time is mostly occupied raising two daughters and a Bernese mountain dog.

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