Dee Primett

Senior Copywriter , Wicked Creative UK Available for work

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* Copywriter/Content writer with 6 years experience. I specialise in Healthcare/Medical/Cosmetic Surgery/Aesthetics and Pet/Vet Health & Brands, but am open to writing for most industries *

“‘I do not have enough space to write all of Dee’s positives but the fact of the matter is she understands exactly what we are looking for and then delivers it better than we could ever imagine. Genuinely phenomenal copywriter. Thank you!’” - Colin Thomas (We Will Fix It)

Hey! I'm Dee - the woman behind Wicked Creative!

Every business needs great, shareable content. From the words on your website to the blogs that showcase your knowledge and build relationships with your audience, I write what your business needs to get noticed. For my healthcare clients, I focus on turning complex and sensitive subjects and information into easily-digestible, informative and engaging content that can be understood by everyone. Whether you want to tell your business story, share important information or sell your product or service, I'm excited to provide the words you need.

*What do I write?*

Content comes in a variety of forms, including websites, blogs posts, articles, brochures, leaflets, press releases, YouTube video scripts, radio advertising, tour descriptions or social media stories. Websites and blogs are my bread and butter, but I can write anything that needs words. I can write these as myself, or I can ghostwrite them on your behalf if you don't have the time or inclination to do them.

*Who do I work with?*

Although I have a varied copywriting background, I specialise in working with healthcare providers including:

- research and diagnostic companies
- dermatologists
- oncologists
- surgeons (laparoscopic, bariatric, spine and orthopaedic)
- dentists
- plastic surgeons
- aesthetic clinics
- chiropractors
- eye doctors
- patient transport providers
- health charities
- podiatrists

I've also worked extensively with veterinarians, pet insurers and animal brands. However, I am happy to write anything that needs words so whatever your industry, I'll take the best things about your business or organisation and bring them to life on paper or screen.

A few examples of my work:

I've worked with many of my ongoing clients providing consulting advice on their content strategy for traditional, digital and social media marketing. I've also worked alongside multiple new business start-ups to help them find the voice of their business, supporting this through well planned and executed content that is in line with their values, ethos and goals.

Get in touch to tell me more about what your business needs.



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
2:1 (Hons) in Humanities with English achieved through the Open University in 2014
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