Dee Primett

Wicked Creative UK Available for work

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** Healthcare Copywriter ** Medical Copywriter ** Tech Copywriter ** Cybersecurity Copywriter **

Hi, I'm Dee - a senior copywriter, creative communications and campaigns consultant based in Kent, UK. I've been running Wicked Creative, my freelance business for over 9 years.

I specialise in copywriting, content strategy and creative communications for medical/healthcare/pharma and tech/cyber brands, and work with clients both in the UK and around the world. That said, I don't limit myself to these industries and can apply my skill, knowledge and experience to any business or brand.

Every business needs great, shareable content. From the words on your website to the blogs that demonstrate your knowledge and build relationships with your audience, I write what your business needs to get noticed. For my healthcare clients, I focus on turning complex and sensitive subjects and information into easily-digestible, informative and engaging content that can be understood by everyone. Whether you want to tell your business story, share important information or sell your product or service, I'm excited to provide the words you need.

*What do I write?*

Content comes in a variety of forms, including websites, blogs, LinkedIn posts, brochures, leaflets, press releases, YouTube video scripts, radio scripts, sales emails, value propositions, slide decks, awards submissions, whitepapers, tour descriptions or social media stories. Websites and blogs are my bread and butter, but I can write anything that needs words. I can write these as myself, or I can ghostwrite them on your behalf if you don't have the time or inclination to do them.

*Who do I work with?*

Although I have a varied copywriting background, I specialise in working with healthcare providers including:

- research and diagnostic companies
- dermatologists
- surgeons, inc laparoscopic, bariatric, spine and orthopaedic
- dentists and oral and maxillofacial surgeons
- pharmaceutical companies
- plastic surgeons
- aesthetic clinics
- chiropractors
- ophthalmologists
- patient transport providers
- health charities (I have previously worked with The Heart Fund and The Follicular Lymphoma Foundation)
- podiatrists
- healthcare tech brands
- health SaaS platforms

I've also worked extensively with veterinarians, pet insurers and animal brands. However, I am happy to write anything that needs words, so whatever your industry, I'll take the best things about your business or organisation and bring them to life on paper or screen.

Examples of my work are available on request, just drop me a message.

*What do people say about me?

"We required a brochure for our Patient Transport service and Dee kindly agreed to copy write for us. Dee is extremely knowledgeable and can take a service she doesn’t know, learn about it and then put pen to paper to deliver an outstanding piece of work. Dee is always on the prowl for information to ensure what she delivers is on point and that you are happy with what she has written, no job is too big or small for Dee, she is there to work with you and amendments, discussions and suggestions are not an issue, getting it right is her priority and she will go above and beyond to achieve the best for you".

Sam Easy (Managing Director of EMA Patient Transport)

"I commissioned Dee to write all of the website copy for our new website – ensuring it reflected our tone of voice, our brand positioning and was SEO copy. Dee immediately grasped our organisation and our objectives from the brief and delivered on time and to budget with copy that hit the nail!

Dee also wrote our fundraising pack for us and again hit the nail in terms of brief and again delivered on time and to budget. The quality of the content produced and the style was spot on – I have no doubt that this will significantly help encourage supporters to fundraise for us and help increase income.

Dee was an absolute pleasure to work with – responsive, positive, extremely knowledgeable and most importantly delivered the exact type of copywriting we needed. I would definitely use Dee again for any copywriting we needed. She has the ability to clearly understand a brief, an organisation’s tone of voice and requirements but also has the medical knowledge required and the ability to then translate this into layman’s terms for the audience."

Caroline Lane ( Head of Marketing & Communications, The Follicular Lymphoma Foundation)

I've worked with many of my ongoing clients providing consulting advice on their content strategy for traditional, digital and social media marketing. I've also worked alongside multiple new business start-ups to help them find the voice of their business, supporting this through well planned and executed content that is in line with their values and goals.

Oh and I have professional indemnity insurance through Policybee too.

I'd love to hear from you so please get in touch!





  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • SaaS copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • UX copywriting
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Brand Naming
  • Business, finance and law
  • Charities
  • Education
  • Engineering and Manufacturing
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
2:1 (Hons) in Humanities with English achieved through the Open University in 2014

2021 and 2022 - Being Freelance Non-Employee of the Week!

2023 - Shortlisted as a finalist in three categories for the Digital Women Awards... "Woman for Good", "Role Model" and "Female-led Community" of the year awards.

Nominated for three awards in the Digital Women 2023 awards!
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