Dee Primett

Senior Copywriter , Wicked Creative UK Available for work

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Hi, I'm Dee! I've been a copywriter since 2015 and I'm based in Kent. I specialise in B2C and B2B healthcare/pharma, cosmetic surgery and tech/SaaS content, and work with clients both in the UK and in destinations around the world.

Every business needs great, shareable content. From the words on your website to the blogs that demonstrate your knowledge and build relationships with your audience, I write what your business needs to get noticed. For my healthcare clients, I focus on turning complex and sensitive subjects and information into easily-digestible, informative and engaging content that can be understood by everyone. Whether you want to tell your business story, share important information or sell your product or service, I'm excited to provide the words you need.

*What do I write?*

Content comes in a variety of forms, including websites, blogs, LinkedIn posts, brochures, leaflets, press releases, YouTube video scripts, radio advertising, tour descriptions or social media stories. Websites and blogs are my bread and butter, but I can write anything that needs words. I can write these as myself, or I can ghostwrite them on your behalf if you don't have the time or inclination to do them.

*Who do I work with?*

Although I have a varied copywriting background, I specialise in working with healthcare providers including:

- research and diagnostic companies
- dermatologists
- surgeons, inc laparoscopic, bariatric, spine and orthopaedic
- dentists
- plastic surgeons
- aesthetic clinics
- chiropractors
- eye doctors
- patient transport providers
- health charities (I have previously worked with The Heart Fund and The Follicular Lymphoma Foundation)
- podiatrists

I've also worked extensively with veterinarians, pet insurers and animal brands. However, I am happy to write anything that needs words, so whatever your industry, I'll take the best things about your business or organisation and bring them to life on paper or screen.

A few examples of my work: (as Donna Primett)

*What do people say about me?

"We required a brochure for our Patient Transport service and Dee kindly agreed to copy write for us. Dee is extremely knowledgeable and can take a service she doesn’t know, learn about it and then put pen to paper to deliver an outstanding piece of work. Dee is always on the prowl for information to ensure what she delivers is on point and that you are happy with what she has written, no job is too big or small for Dee, she is there to work with you and amendments, discussions and suggestions are not an issue, getting it right is her priority and she will go above and beyond to achieve the best for you".

Sam Easy (Managing Director of EMA Patient Transport)

I've worked with many of my ongoing clients providing consulting advice on their content strategy for traditional, digital and social media marketing. I've also worked alongside multiple new business start-ups to help them find the voice of their business, supporting this through well planned and executed content that is in line with their values and goals.

I'd love to hear from you so please get in touch!



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
2:1 (Hons) in Humanities with English achieved through the Open University in 2014

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