Lion Words | Messaging Strategy & Training for B2B, SaaS and Digital Services Available for work
𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂
Lion Words is the no-nonsense messaging strategy consultancy for growing B2B and SaaS companies.
I help you simplify your message, attract more perfect-fit customers and get better results from your marketing – instead of drowning in the sea of sameness.
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴...
You have about 5 seconds to grab your prospects’ attention before they decide to read on or move on (probably to a competitor’s site).
Even if you have the best product in the world, it means nothing if your message can't cut through the noise.
Your messaging should make an impact.
That’s where I come in.
𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗱𝗼 𝗶𝘁?
Alright, since you asked. Here's my process in a nutshell:
▪ I get to know your market, product and brand inside out (research)
▪ I dig into your customers’ desires, hesitations and pain points (research)
▪ I blend the art of storytelling with the science of buyer psychology, to give you a competitive edge against the rest (magic)
By understanding your clients' needs, your mission, and most importantly – your voice. I discover how to describe the benefits you provide, without all the jargon, and help you gain the traction you deserve.
𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵?
1. BRAND MESSAGING STRATEGY 🚀
Get clear on how to articulate your product’s value proposition, own your differentiation and drive brand growth with a comprehensive messaging playbook. Finally tell a story that resonates with buyers, and position your solution effectively.
2. 1-TO-1 CONSULTING & STRATEGY SESSIONS 🎯
Feeling stuck? Skip the learning curve and borrow my brain instead. Get personalized support with your messaging, marketing and positioning challenges in a 60 or 120-minute Zoom call.
3. THE CONVERSION COPY CLARITY AUDIT 💥
In less than 5 days, get the feedback you need to improve your mission-critical messaging. Discover what’s working on your website, what’s not, and how to fix it, in a personalized website messaging audit. Includes a video review, and report with bespoke copy recommendations.
𝗪𝗵𝗼 𝗮𝗺 𝗜?
Diane here! Brand message strategist and conversion copywriter for growth-driven SaaS & B2B businesses who are tired of sounding like everybody else.
When I'm not throwing weights around or sippin' a glass of merlot (fortunately not at the same time) you'll find me researching, massaging messaging, crafting copy and fine-tuning tone of voice.
Mentored by conversion copywriting elite like Joanna Wiebe, I’ve learnt the core principles of high-converting copy from the best in the business. And I’ve shared my knowledge on stages such as CopyCon, The Marketing Meetup, and The Copywriter Club USA.
My end-clients include: CXL Institute, Zoomforth, Dash, Reveall, and Smartcat.
Words can make or break your business, with a linguist on side I make sure you use the right ones.
𝗘𝗻𝗼𝘂𝗴𝗵 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲, 𝘄𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂?
If you’re an ambitious and growth-driven SaaS or B2B leader wanting to attract, convert and keep your perfect-fit customers with messaging that *actually* resonates and drives sustainable growth… You’re in the right place.
Interested? I'd love to chat. No obligation. No nonsense.
Head to www.lionwords.com to book your free 20-minute project consultation, or send me an email at hello [at] lionwords.com
𝗪𝗵𝗮𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝘀𝗮𝘆𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗟𝗶𝗼𝗻 𝗪𝗼𝗿𝗱𝘀
“𝘞𝘦 𝘬𝘯𝘦𝘸 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘸𝘢𝘯𝘵𝘦𝘥 𝘵𝘰 𝘴𝘢𝘺, 𝘣𝘶𝘵 𝘸𝘦 𝘥𝘪𝘥𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘩𝘰𝘸 𝘵𝘰 𝘴𝘢𝘺 𝘪𝘵. 𝘓𝘪𝘰𝘯 𝘞𝘰𝘳𝘥𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘨𝘢𝘪𝘯 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 𝘰𝘯 𝘩𝘰𝘸 𝘵𝘰 𝘦𝘹𝘱𝘳𝘦𝘴𝘴 𝘰𝘶𝘳 𝘷𝘢𝘭𝘶𝘦𝘴, 𝘷𝘪𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 – 𝘪𝘯 𝘢 𝘷𝘦𝘳𝘺 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘢𝘯𝘥 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘸𝘢𝘺.”
— Ferdinand Goetzen, CEO & Founder, Reveall
“𝘐’𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳𝘴 𝘰𝘷𝘦𝘳 20+ 𝘺𝘦𝘢𝘳𝘴, 𝘢𝘯𝘥 𝘐 𝘤𝘢𝘯 𝘴𝘢𝘺 𝘋𝘪𝘢𝘯𝘦 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘐’𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩. 𝘚𝘩𝘦 𝘩𝘢𝘴 𝘢 𝘥𝘦𝘦𝘱 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘧 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨, 𝘣𝘳𝘢𝘯𝘥 𝘷𝘰𝘪𝘤𝘦 𝘢𝘯𝘥 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘥𝘪𝘥 𝘢𝘯 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘫𝘰𝘣 𝘧𝘰𝘳 𝘶𝘴.”
— Paul Champaneria, CEO, COA Network
“𝘋𝘪𝘢𝘯𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘥𝘪𝘴𝘵𝘪𝘭 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴 𝘢𝘯𝘥 𝘶𝘴𝘦 𝘤𝘢𝘴𝘦𝘴 𝘪𝘯𝘵𝘰 𝘢 𝘴𝘦𝘵 𝘰𝘧 𝘤𝘭𝘦𝘢𝘳, 𝘸𝘦𝘭𝘭-𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘵𝘦𝘥 𝘬𝘦𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘴. 𝘐𝘵 𝘸𝘢𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘨𝘦𝘵 𝘰𝘶𝘳 𝘯𝘦𝘸 𝘴𝘪𝘵𝘦 𝘶𝘱!”
— Barney Cox, Marketing Lead, Dash
“𝘖𝘶𝘳 𝘯𝘦𝘸 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳𝘦𝘳, 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘪𝘯𝘨 𝘰𝘶𝘳 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨𝘴 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘸𝘦’𝘳𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘧𝘳𝘰𝘮 𝘰𝘵𝘩𝘦𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴. 𝘋𝘪𝘢𝘯𝘦 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘢𝘯𝘥 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳 𝘸𝘩𝘰 𝘵𝘢𝘬𝘦𝘴 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘺𝘰𝘶 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘳𝘦𝘢𝘤𝘩 𝘺𝘰𝘶𝘳 𝘨𝘰𝘢𝘭𝘴.”
— Matias Alvarez, Co-Founder, NaNLABS
- Content strategy
- Conversion copywriting
- SaaS copywriting
- Tone of voice
- Training and Consultancy
- Business, finance and law
- Engineering and Manufacturing
- Science and Technology
- Sport, travel and leisure
Qualifications & AwardsI've got some certificates and letters after my name. If you're into that kinda thing:
• 10xEmails CopyHackers Certification
• 10xLanding Pages CopyHackers Certification
• 10xFunnels CopyHackers Certification
• MA in Applied Translation Studies
• BA(Hons) in Modern Languages (Spanish, Italian and Catalan)
• Diploma in Oenology = I like wine
• Google Digital Marketing Certification
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