About
Choosing just the right external consultant isn’t easy.
On paper – or rather, on the web – freelance professionals might all seem alike.
Maybe deep down you’re even thinking, “One’s as good as any other.”
<b>I’m different though.</b>
If there’s something I’m particularly proud of, it’s having sat on opposite sides of the desk.
As an Italian copywriter I write marketing and advertising copy in my native Italian from scratch, but as a transcreation specialist I translate-adapt it from English and German to Italian.
As a translator I translate press releases, but when I used to be a freelance publicist, I would write them.
And as an interpreter I translate live for journalists at press conferences, but I first attended those kinds of press conference as a journalist.
<b>Confused yet? Watch this 90 second video and you’ll get why I call myself an Italian communications all-rounder.</b>
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<b>What I can do for you when it comes to marketing and advertising</b>
• <b>Origination</b>: I can create marketing and advertising copy in Italian, my mother tongue.
• <b>Transcreation</b>: I can adapt your advertising and marketing copy from English or German into Italian so that it will not read like a translation – you want to have an impact on the Italian market! I am Italian, I live in Italy, I know how Italians think and what works for them.
• <b>Cultural consultation</b>: I can analyse the elements in your advertising and marketing strategy (e.g. brand name, product name, creative idea) and advise on potential cultural challenges.
<b>Not sure what transcreation is and why you need it? Check out my presentation at the University of Westminster</b>:
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<b>Why should you hire me?</b>
• <b>Versatility</b>: I cater to all your needs, shifting easily and smoothly between different types of copy and industries.
• <b>Promptness</b>: You can get in touch by phone or email around the clock.
• <b>Track record</b>: My work for global brands regularly appears on television, magazines and advertising spaces in the form of TV commercials, print ads and billboards.
