Dan Sherrington

Words to the Wise - Freelance Copywriting, Editing and Proofreading Available for work

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Digital content is more important than ever in the wake of the CoVID crisis. Customer behaviour has changed forever. Are you keeping your online content up to scratch? You can be sure that your competitors are!

I am a Freelance Professional Copywriter with extensive background working in Business Management, Education and Media. Feel free to contact me about anything to do with website content, brochures, manuals, blogs, social media and much more!

Whether you’re selling a product, promoting your cause, or educating your audience, it’s the words that you use that bring it to life in the mind of your reader. It’s what turns a good idea into a great idea.

Great Copy Can Impress, Improve And Inform.

That’s where I can help you.

I can produce the creative and innovative copy that you need to promote your product or idea. It's not about using clever words, it's about using the right words.

What makes me different from the competition? Well, I'm not just a writer, but someone with many years experience working in Sales, Marketing and Management roles, as well as Teaching and Education. I am also a Professional Musician! So, I have a real cross section of knowledge and skills that give me a well-informed insight into what engages an audience and interests the reader in your product or project.

I am available to write on any subject, for any purpose, but in 2020 most of my work came from the Franchising, Education, and Hospitality sectors. Here you will see a good cross-section of my past work, but check my website, or contact me, for a more complete list.

Feel free to get in touch, and we can have a free, no obligation chat about your project. I'm looking forward to hearing from you.


BN45 7AG

07883 232816
07883 232816
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Brand Naming
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Lifestyle
  • Politics and Society
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
College of Media & Publishing Copywriting Diploma


Castle School of English

Blog writing for Brighton based English Language School

ADI Pro Leak Detection Franchise

Website, prospectus and information pack copywriting for this specialist company launching themselves as a new franchise.

Granite & TREND Transformations

Blogs, articles and webcopy for both the franchise recruitment and corporate sales sides of this Kitchen & Bathroom renovation ...

Shangri-La Hotels & Resorts Rebranding and ...

Large, ongoing copywriting contract for Shangri-La Hotels, a multi-national brand of luxury hotels around the world. Rewriting ...

The Massage Company

Creating case studies testimonials, and website content for The Massage Company franchise website.

Bootcamp Pilates website

A complete website content build for a fitness studio expanding into a franchise. Involved research and interviews with client to ...

Oxford HR Website rebuild

Complete overall of the website content for a large, international HR firm specializing in International Development and charity ...

Raviv Practice London

Extensive website copy for a learning difficulties practitioner.

Brochure and Guest Service Directory for new hotel in ...

Creation of factsheet, brochure, and guest service directory for a large, new, luxury hotel in Abu Dhabi. As the hotel was still ...

Website content for a hair salon in Abu Dhabi

Writing webpage content based on client brief for a new business opening in Abu Dhabi. Considerable research involved into ...

Dogs Trust Brighton promotional blogs

A short series of blogs to promote the new Dogs Trust shop in Brighton, using keywords and links, to increase traffic to the site ...

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