Dan Sherrington

Middleweight Copywriter , Words to the Wise Available for work

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Good Ideas Sell, But It’s How We Talk About Them That Does The Selling.

Whether you’re selling a product, promoting your cause, or educating your audience, it’s the words that you use that bring it to life in the mind of your reader. It’s what turns a good idea into a great idea.

Great Copy Can Impress, Improve And Inform.

That’s where I can help you.

I can produce the creative and innovative copy that you need to promote your product or idea.

For the last 20 years, I have worked in a wide variety of industries. I started out as an English Teacher, and a musician, and eventually moved into Business Management and Marketing. Throughout my career there have been strong themes of both creativity and technical skill, where I have worked to educate, entertain and inform a widely varied audience, including students, music-lovers, businessmen, marketing teams and prospective customers.

As a result, I think of myself as both a left- and right-side of the brain kind of a guy. I love to work creatively, especially with the written word, but I also know about the technical side of business and marketing. You’ll find me to be creative and inventive, but also able to keep to deadlines and put myself into the mind of your readers.

In 2016, I moved into copywriting full-time and have been working as a freelancer ever since.
My most recent clients have included the Dogs Trust, Havas Marketing in Geneva for a large international client, and several new product launches in the UAE.


BN45 7AG

07883 232816
07883 232816



  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • Product Descriptions
  • Tone of Voice
  • Business, finance and law
  • Charities
  • Education
  • Politics and Society
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
College of Media & Publishing Copywriting Diploma


Social Media Content Creation

One year contract retainer creating content for Facebook & Instagram based on briefs from the client as part of their monthly ...

Website content for a hair salon in Abu Dhabi

Writing webpage content based on client brief for a new business opening in Abu Dhabi. Considerable research involved into ...

Brochure and Guest Service Directory for new hotel in ...

Creation of factsheet, brochure, and guest service directory for a large, new, luxury hotel in Abu Dhabi. As the hotel was still ...

Editorial feature for printed publication

Editorial in a printed publication for a local language school, promoting the concept of hosting students to local families.

Dogs Trust Brighton promotional blogs

A short series of blogs to promote the new Dogs Trust shop in Brighton, using keywords and links, to increase traffic to the site ...

Advertisement copy for local Language school

Small advert in a local publication promoting courses at a local Language school.

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