Emma Truscott
About
Some places just stay with you.
Not because of the flashy landmarks or fancy hotels. But because of the people. The energy. The weird little moments you could never have planned.
And yet, these are the stories brands forget to tell.
Too many businesses resort to clickbait headlines, cramming in keywords and focusing more on pleasing algorithms than people. But what people really connect with is a 𝒔𝒕𝒐𝒓𝒚.
Your story isn’t just a nice-to-have, it’s what makes people care. And when people care, they act. They book the trip, join the movement, support the cause.
𝑰 𝒌𝒏𝒐𝒘, 𝑰 𝒌𝒏𝒐𝒘.
When you're in the thick of running a business, it can be hard to see the extraordinary elements of its journey. But that’s where an outside perspective comes in handy…
𝑨𝒏𝒅 𝒕𝒉𝒂𝒕’𝒔 𝒘𝒉𝒆𝒓𝒆 𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑.
I started 𝑾𝒉𝒆𝒓𝒆'𝒔 𝑬𝒎𝒔? because I believe meaningful results require meaningful content. Not another "Top 10" list or generic marketing pitch, but stories rooted in real adventures and alive with detail.
With 15 years of branding and travel experience, I’ve had the pleasure of telling stories for brands like Marriott International’s W Hotels and the lively neighbourhood of Bloomsbury London.
𝑾𝒂𝒚𝒔 𝒘𝒆 𝒄𝒂𝒏 𝒘𝒐𝒓𝒌 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓:
✨Website copywriting ✨Brand storytelling ✨Travel writing ✨Blog management ✨Email marketing ...and more.
𝑰 𝒑𝒓𝒊𝒐𝒓𝒊𝒕𝒊𝒔𝒆 𝒘𝒓𝒊𝒕𝒊𝒏𝒈 𝒇𝒐𝒓:
🏡 Neighbourhoods & tourism boards 🌍 Climate & sustainability initiatives 💚 Disaster relief & humanitarian charities 🎶 Festivals & local experiences 🤝 Community-focused brands 🏨 Hotels & hospitality
Interested in working together?
Then there’s only one question...
𝑾𝒉𝒆𝒓𝒆’𝒔 𝑬𝒎𝒔?
📩 Find me at: hello@wheresems.com
View my full portfolio: https://wheresems.com/portfolio/
Portfolio
Bloomsbury London | Website copy
Honey & Co: Bringing the warmth of the Middle East to London
‘Theory of Colour’ cocktail experience at Fitz’s Bar
Cocktails in the City summer festival is back in Bloomsbury
Contiki | Direct sales letter (spec work)
W Prague | Hotel narrative
Marrakech yoga retreat | Article