Fi Shailes

Writeful | Content Writer & Strategist | Writing for B2B (SaaS, finservices, fintech) ✨  

Contact details

I'm a B2B copywriter and content strategist with nearly 20 years of experience working in content.

My experience includes many years of working in the public sector, followed by over a decade delivering on a vast array of content items and content-based projects for clients in B2B (SaaS, fintech, finservices, medtech) — both as a freelancer and agency-side.



  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • SaaS copywriting
  • B2B
  • Business, finance and law
  • Family and childcare
  • Property and interiors
  • Public sector
  • Science and Technology
Qualifications & Awards
UK Blog Awards: Winner 2019 (Digital & Technology category)
CIM Professional Certificate in Marketing
Content Design (2-day certified training)
HubSpot Inbound Certified (2018-present)
Content Creator of the Year 2019 (Award finalist, SocialDay)


Content writing for workingincontent

Writing long articles for the newly-launched jobs and resources site.

Website copy and 17+ articles

Crafting copy for the brand new Luma website (launched 2020). Luma is a blood-testing device designed for people with Iron ...

Regular articles for GatherContent

Creating monthly articles for GatherContent's 'Resources' section.

Hytera UK – various PR

Creating various press releases and articles for Hytera UK, A leading global provider of professional radio communications.

Website content for Norwegian Log

Copywriting for their website product pages and regular creation of topical news items for their 'News' section.

Content writing for Underpinned (fintech)

I was commissioned by my client to write a few pieces for their website's 'Magazine' section. Below is an extract from one of ...

Writing 20+ advice articles for Placebuzz

Property search engine Placebuzz needed quite a bit of content created in a relatively short period of time for their new buying ...

Content for Schofields Insurance

I provide regular support regarding content. This includes finding content collaboration opportunities and gathering input from ...

Monthly articles for Coconut

I was tasked with drafting content for Coconut's blog section. Over the course of nearly a year, I wrote c. 15 pieces for the ...

Content writing for Bucks & Berks Recruitment

Regular content writing for a recruitment company's blog section (both client and candidate-facing blogs).

Content writing and editing for Huntswood

Example content item: A 'mini paper', produced as a piece of tactical content for the purposes of lead generation and raising ...

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