PRO

Fi Shailes

Senior Copywriter , Digital Drum  

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I'm a highly experienced content marketing manager with a diverse, flexible set of skills (both tactical and strategic) - with a real flair for lead gen through content. I've got a sharp eye for detail and tons of experience creating, editing and repurposing copy. I can even help you publish the finished piece on your CMS if you need extra support there too.

Over the past 14 years, I've created and run multi-channel campaigns for local government initiatives, charities, public services, retailers, arts and music venues, and most recently, the financial services sector.

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Berkshire

    Skills
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • White Papers
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Lifestyle
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
UK Blog Awards: Winner 2019 (Digital & Technology category)
CIM Professional Certificate in Marketing
Content Design (2-day training)
Hubspot Inbound Certified
Content Creator of the Year 2019 (Finalist, SocialDay)

Portfolio

Monthly articles for Coconut (online bank)

I was tasked with drafting content for their blog section. The below is an extract from one of these pieces, where I wrote ...

Content for Schofields Insurance

I provide regular support regarding content. This includes finding content collaboration opportunities and gathering input from ...

Writing 20+ advice articles for Placebuzz

Property search engine Placebuzz needed quite a bit of content created in a relatively short period of time for their new buying ...

Hytera UK – various PR

Creating various press releases and articles for Hytera UK, A leading global provider of professional radio communications.

Luma website copy creation

Crafting copy for the brand new Luma website (launched 2020). Luma is a blood-testing device designed for people with Iron ...

Content Creation for Bucks and Berks

Content writing for a recruitment company's blog section (candidate-facing blog).

Article-writing for GatherContent

Paid article-writing for GatherContent's resources section.

White paper: Outsourcing in Regulated Markets

This was a 'mini paper' - produced as a piece of tactical content for the purposes of lead gen and raising general awareness of ...

Articles for Underpinned (fintech)

I was commissioned by my client to write a few pieces for their website's 'Magazine' section. Below is an extract from one of ...

Content for Norwegian Log

Creation of a topical news item for their holiday cabin-buying audience.

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