Francesca Baker-Brooker

Francesca Baker And So She Thinks - copywriter and content marketer - Available for work

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I work with words - and crafting the right words and creating the right messages to resonate with an audience.

If I have a niche it’s doing cool stuff for brands with a purpose - whatever that is.

My skillset and experience are varied - covering copywriting, journalism, marketing, research and PR - but always centred around communication and creating a connection.

I have experience of creating brand strategies, writing tone of voice documents (this is my favourite!), crafting web copy, press releases, overseeing social media content, producing sales funnel emails, social media content, writing brochures and reports, creating blogs, and writing product descriptions. Clients include Wysa, Elemental, Advance, National Academy for Social Prescribing, British Museum, National Trust, Demelza House, Epicurean, Diabetes UK, The Lord Mayor's Appeal, Roche, EY, Mitsubishi, RA International, Spread the Word, National Lottery, Takeda, Interaction, and more.

I’ve been working in marketing for over 15 years. Mainly I focus on writing, because that's what I'm really good at, but I also deliver PR and marketing strategies and implement campaigns. I'm an NCTJ trained journalist, so know how to tell a good story that engages the reader. I'm familiar with analytics and SEO and know how to use them in the full marketing mix - you can’t improve what you can’t measure. I have a background in research and insight so am ace at digging into data and creating something powerful out of it. If knotty numbers aren’t your thing - call me!





  • Advertisements
  • Brochures and leaflets
  • Content design
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
NCTJ trained journalist
Member of 26
Dark Angels Masterclass alumni
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