Francesca Lawson
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Francesca Lawson

Pro
Freelance copywriter for equality, sustainability, and social impact
● Available for work North West

About

<p style="margin-bottom:5px">When you’ve got something big to say, you need the right words to say it.

But how do you find the right words when you’re stuck for time, ideas, or expertise?</p> <Strong style="margin:10px 10px 10px 0px; padding: 10px 10px 20px 0px;font-size:24px">You give me a call.</strong> <p style="margin:5px 0px 5px 0px">Hello! I’m Francesca, and I write copy for problem-solvers, world-changers, and do-gooders.

<a href="https://www.weforum.org/agenda/2021/12/people-prefer-brands-with-aligned-corporate-purpose-and-values/" target="_blank" style="color:#ba3b46" rel="noopener">70% of consumers</a> choose where to spend their money based on principles — they’re looking for ethical, sustainable, equitable businesses like yours.

And what separates you — the <i>genuine</i> good guys — from all the businesses <i>claiming</i> to be the good guy?

Copy that commands attention, cuts through the empty words, and gets you noticed. Book me to write it for you and I'll help you:</p><ul style="margin:0px"> <li>Connect with socially-conscious customers</li> <li>Communicate your purpose</li> <li>Rise above the noise</li> </ul><p style="margin-bottom:5px">Whether you need something creative or corporate, sassy or serious, long form or short form, I’ll get your message across with clarity, accuracy and style — so you can impress your boss, make an impact, and smash your marketing KPIs.</p> <h3 style="margin:10px">I can help you with:</h3><ul> <li style="line-height:1px">Website copy</li> <li style="line-height:1px">Email marketing and newsletters</li> <li style="line-height:1px">Blog and article writing</li> <li style="line-height:1px">Social media management</li> <li style="line-height:1px">Press releases</li> <li style="line-height:1px">Brochures and eBooks</li> <li style="line-height:1px">Print advertising</li> </ul><h3 style="margin:10px 10px 10px 0px">Who do I work with?</h3> <p style="margin-bottom:5px">My back-catalogue is as varied as Bjork’s — though not as weird. Health. HR. Sewing machines. Travel. Tarot cards. Debit cards. Cakes.

Quite literally, everything but kitchen sinks.

But I do my best work when my clients’ purpose and values intersect with my own. When you do more than just sell stuff — you actively take on the big social, cultural and environmental challenges we face.

If that sounds like you, let's work together.

Sorry oil and gas, fast fashion and gambling — I’m not for you.</p>

<strong style="margin:10px 10px 10px 0px;font-size:24px;">So if you’re looking to make a social impact with copy that’s:</strong><ul> <li style="line-height:1px">Clear but not condescending</li> <li style="line-height:1px">Purposeful but not preachy</li> <li style="line-height:1px">Strong but not sanctimonious</li> </ul>Pop an email to <a style="color:#ba3b46" href="mailto:hello@francescalawson.com">hello@francescalawson.com</a> and let's chat. I can’t wait to meet you.