You’re on a mission to make slow beauty mainstream – whether that’s with upcycled skincare, reusable period pads or botanical supplements done right.

But your better-for-you product is being drowned out by the eco chatter. Buzzwords like ‘eco-friendly’ and ‘green’ are bland, overused and could now get you in trouble for greenwashing. Today’s beauty lovers now expect sustainability as standard.

It's better for the planet. But makes it hard to stand out.

And, while you’re understandably proud of your impact, you’re wary of coming across as preachy or accidentally greenwashing. So you stay quiet.

I can help you:
- Stand out and build trust by helping you identify and implement a brand voice that feels just right
- Tell your sustainable beauty story and guide your customer journey without greenwashing, greenhushing or manipulation
- Communicate your benefits for clearly – even those that have nothing to do with sustainability

My services include:
- Brand voice development
- Copy and content writing - including SEO-friendly web copy, email marketing and blog content
- Italian-to-English transcreation (including SEO translation)

🌿 1% of turnover to the planet
I work for brands that put people and planet first or want to do so. As well as implementing a number of planet-friendly practices in my business, I donate 1% of my turnover to environmental charities.

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