Regenerative business targeting eco-activists but worried about accidentally greenwashing? Or are you intent on making climate-conscious products or services mainstream but unsure how to pitch it?
As a copywriter and transcreator, I work with businesses and comms agencies in the sustainability space to help them build credibility, boost online visibility, and win over their audience with clear, consistent and on-brand copy.
When you work in impact, you don’t have time to explain what the circular economy is or why carbon offsetting isn’t the answer. Over the years, I've written about alt-protein, botanical supplements, plant-based diets, biodynamic wine, natural skincare, carbon offsetting, regenerative travel, alternative materials and packaging and even lab-grown diamonds (yes, they exist).
Before I switched to sustainability copywriting, I worked inhouse in marketing and advertising for 10 years.
My services include:
- Tone of voice development
- Copy and content writing
- Italian-to-English transcreation (including SEO translation)
I typically work on the following types of texts:
- SEO-friendly copy - websites, landing pages and product descriptions
- Long-form content - brochures, lead magnets, blog content
- Email content - newsletters and email sequences and campaigns
- Short-form content - paid and organic social media posts, promotional video scripts
- Strategic texts - national roadmaps and award entries
🌿 1% of turnover to the planet
I work for brands that put people and planet first or want to do so. As well as implementing a number of planet-friendly practices in my business, I donate 1% of my turnover to environmental charities.
Contact details
- Brochures and leaflets
- Content marketing
- Copy-editing
- Digital and SEO copywriting
- Product descriptions
- Tone of voice
Skills
- B2B
- B2C
- Beauty
- Charities
- Consumer goods
- Lifestyle
- Property and interiors
- Sport, travel and leisure
Specialisms
Qualifications & Awards
SEO Content InstituteCopywriting training with Copywriting Apprentice (distinction)
Diploma in Translation (3 merits)
Diploma in Marketing
Portfolio

SEO-friendly website copy for an Italian towel company
The client Almatex was founded in northern Italy in the 1940s and is one of the only remaining terry towelling producers in ...
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