Hayley Maguire

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Copywriting is more than just putting a few words together on a page.

It’s a creative process to tell stories, build brands and communicate values.

That's exactly what I do.


Website copy, email marketing, product descriptions, script writing, tone of voice development, marketing materials, editing.

Who I work with:

Brands in the luxury retail, ecommerce and lifestyle sectors.

Current and past clients include: Musto, Star7, Convelio, Liberty PR, Chippa Nation, WildBounds, nope. hair care, Liongate Consulting, and Mengloria.

What clients say:

"Hayley’s work has helped to improve the tone of voice across all our email campaigns. We look forward to continuing our collaboration for many years to come.”
- Emmie Brown, Head of Brand Marketing, Musto

“We hired Hayley to write the services and client pages for our website. Hayley’s work was thorough, and we very much appreciated her reactivity. We look forward to working with her again.”
- Stéphane Saint-Denis, Product Marketing Manager, Convelio

“Hayley’s freelance service provides a valuable resource to support and complement our account management and content teams. Her expertise, attention to detail and communication skills are first class.”
- David Watts, Director, Liberty PR

"Hayley provided us with on the spot copywriting that is tailored to our client’s needs.”
- Florian Kaiser, CEO and Co-Founder, Liongate Consulting

Want to know more?

Visit my website at
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Introduce yourself at




  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • UX copywriting
  • B2B
  • B2C
  • Beauty
  • Fashion
  • Lifestyle
  • Property and interiors
Qualifications & Awards
CIEP Introduction to Copyediting
IDM Award in Digital Copywriting
BA (Hons) Journalism
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