India Johnson

Digital Copywriter | SEO Copywriter | UX Writer | Content Writer & Editor Available for work

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👋 Hello, I’m India, a creative and meticulous copywriter with a decade of experience in digital content creation. I help companies achieve their digital goals through compelling, on-brand content that drives results. But enough about me.

Let’s talk about you. You're in the right place if you need help with:

  • Website landing pages that engage, inform, inspire and convert.

  • High quality SEO articles or landing pages.

  • Brand articles that set you out as a thought-leader in your field.

  • On-brand UX copy that guides users seamlessly through your app or website.

  • Targeted digital PR campaigns that achieve coverage and drive results.

  • On-brand CRM copy that enhances customer experience and speaks to your company culture.

  • A brand-new tone of voice that encapsulates your company values and personality.

  • There’s more detail below. But if you’ve heard enough, drop me a line to discuss your latest business needs, ideas, and big-future-plans 😌 –

    Who do I work with?
    Over the course of my career, I’ve worked with brands and organisations across many sectors. I’ve become particularly familiar with the insurance, tax and FinTech sectors, as well as fashion and retail – but I don’t like to limit myself to a handful of spaces. I’m really versatile and enjoy the challenge of becoming an expert in new industries.

    Why work with me?
  • You’ll get a highly motivated, friendly, and creative individual on your team. I’ll help you solve problems, navigate tricky briefs, and come up with killer new ideas.

  • You won’t need to worry about whether or not I’ll ‘get’ your brand voice. I’ve been brought on as an editor for multiple large-scale copy projects (including for Net-A-Porter, Selfridges, and Pfizer) to bring copy in-line with strict tone of voice guidelines.

  • I’ll support you through the grey-areas – briefing isn’t always straightforward and it’s not always easy to know what you want. I can guide you, helping you to clearly define your goals and figure out how to get there.

  • 😀 What my clients say about working with me
    “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better.

    She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO, Finmo

    “India is fantastic to work with. She’s smart, self-motivated and knows how to get to the route of a problem. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed. But more than that, India doesn’t get by on just delivering what’s required. She’s not afraid to speak up, question things and drive home what she knows will deliver real value. That’s what sets India apart from most copywriters. She can really be relied on to deliver excellent copy to brief, but she can also contribute her own ideas to execute above and beyond.” – Louise Quenzer, Head of Content, Brave Bison





    • Content design
    • Content marketing
    • Content strategy
    • Copy-editing
    • Digital and SEO copywriting
    • Product descriptions
    • SaaS copywriting
    • Tone of voice
    • UX copywriting
    • B2B
    • B2C
    • Beauty
    • Brand Naming
    • Business, finance and law
    • Consumer goods
    • Fashion
    • Healthcare and pharmaceuticals
    • Lifestyle
    • Property and interiors
    • Science and Technology
    • Sport, travel and leisure
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