India Johnson

Hi, I’m India, and I might be the extra pair of word-refining hands your business needs.

I specialise in helping brands (and the agencies they use) tackle the ever-evolving, business-critical demands of modern digital content.

With 13 years’ experience working across SEO, content strategy, UX, and brand for clients ranging from solo founders to blue chip companies, I can offer the strategic-meets-creative oversight your business needs to *finally* connect brand, SEO, and business development properly.

Got a website that isn’t converting?

Got a 💩-ton of blogs that aren’t ranking?

Got a confused brand voice that’s (whoops) starting to sound a tad too aligned with ChatGPT’s instantly recognisable tone? (Honestly? No judgment here.)

Got so. many. ideas. for exciting whitepapers and thought-leadership pieces but no time to pull them all together?

No worries! It’s just time to ask for a helping hand, that’s all. Hi! 👋That could be me 😌.

What I offer

SEO & Content Strategy: Ultra-competitive articles, guides, and landing pages for your top-to-bottom-funnel keywords.

Brand Development & Thought Leadership: Artful storytelling, persuasive white papers, topical articles, meticulously researched reports.

Website & Landing Page Copy: Conversion-focused, on-brand messaging that turns perusers into buyers.

Brand Voice: Refining voice or inventing a brand new one that sparkles with originality and speaks directly to your audience.

Clients Say:

“I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO

“India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing

“India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.” – Louise Quenzer, Head of Content

My Background:
I began my career at a small SEO agency in Leeds back in 2013, before moving through both creative and performance-focused agencies in the North and London, including Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter overseeing a team and managing content strategy across major client accounts. I went freelance in 2019 and have worked with some truly incredible brands since, including many SaaS platforms and startups as well as major international brands spanning fintech, B2B enterprise tech, healthcare, retail, and travel.

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