India Johnson

Senior Copywriter , SEO & Web Copy Specialist Available for work

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Need to cut through the white noise of an overcrowded marketplace? Or perhaps you're struggling to align your company's content strategy with the fast-paced world of SEO?

I have extensive experience in helping brands to achieve their goals in the digital space through language – from precisely crafted product copy to creative campaign work, through to UX copywriting and editorial pieces.

My background is in SEO, having left a 5-year stint at one of London's top digital agencies earlier this year, where I held the position of Lead Copywriter. Over the course of my career, I’ve worked with a real mix of clients, including fashion, insurance, retail and travel giants, tech start-ups, education bodies and global corporations – always with a clear focus on meeting digital performance objectives.

Some of my recent clients include the likes of Primark, New Balance, Hiscox Insurance and Furniture Village, and my specialisms are:

SEO & Web Copy
Everyone’s doing it. Ensure your site is optimised for search with impeccable, SEO-driven copy.

Content Marketing Copy
Video, long-form, interactive? Whatever you decide to go with, your campaign needs killer copy if it’s going to make waves.

Long-form can be a truly beautiful thing. Let’s get stuck into a good read.

Product Copy
Giving products the write-up they deserve and putting them in front of the right audience. Win win.


N4 2Ah




  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Consumer goods
  • Fashion
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure


Thought leadership article featured on The Drum

An editorial piece exploring brand tone of voice in the digital age.

Primark SEO-focused product copy

BRIEF: Primark were undertaking a mammoth site migration and needed fresh and optimised copy to ensure they were able to rank in ...

Opinion piece on Misguided’s banned advert

An opinion piece on Misguided's banned advert, which was deemed sexist by the ASA.

Furniture Village content marketing campaign: An ...

A bedtime story for grow-ups, produced to align with a larger SEO and link-earning strategy for Furniture Village.

New Balance SEO-focused product copy

SEO-focused product copy for an iconic sneaker brand. I was required to re-write all product copy across their UK site, utilising ...

Furniture Village optimised lifestyle articles

A series of lifestyle articles for furniture retailer, Furniture Village, utilising keywords and an internal linking strategy to ...

Thought-leadership article for brands & marketers

A round-up of the prestigious D&AD festival aimed at brands and marketers.

Tone of voice & web copy for Greenlight

Working as part of a specially dedicated team, I worked on a re-branding project for Greenlight Digital, and then produced and ...

Tone of voice & web copy for Merj

Working from scratch to develop a tone of voice document for a brand new company, and implement this on their site.

Data-led content marketing campaign for Furniture ...

Using a commissioned survey to produce an authoritative and link-worthy campaign for Furniture Village.

Travel article for Millennium Hotels & Resorts

An optimised editorial piece offering inspiration for winter travel, written for global hotel chain, Millennium Hotels & Resorts.

Travel article for Millennium Hotels & Resorts

A travel piece looking at Rome's art history, written for global hotel chain, Millennium Hotels & Resorts.

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