PRO

India Johnson

Senior Copywriter , India Johnson Available for work

Contact details

Need to cut through the white noise of an overcrowded marketplace? Or perhaps you're struggling to align your company's content strategy with the fast-paced world of SEO?

I have extensive experience in helping brands to achieve their goals in the digital space through language – from precisely crafted product copy to creative campaign work, through to UX copywriting.

My background is in SEO, having just left a 5-year stint at one of London's top digital agencies where I worked as the Lead Copywriter. Over the course of my career, I’ve worked with a real mix of clients, including fashion, insurance, retail and travel giants, tech start-ups, education bodies and global corporations – always with a clear focus on meeting digital performance objectives.

Some of my recent clients include the likes of Primark, New Balance, Hiscox Insurance and Furniture Village, and my specialisms are:


SEO & Web Copy
Everyone’s doing it. Ensure your site is optimised for search with impeccable, SEO-driven copy.

Content Marketing Copy
Video, long-form, interactive? Whatever you decide to go with, your campaign needs killer copy if it’s going to make waves.

Editorial
Long-form can be a truly beautiful thing. Let’s get stuck into a good read.

Product Copy
Giving products the write-up they deserve and putting them in front of the right audience. Win win.

Contact

London
N4 2Ah

07974185416

Website

Social

    Skills
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • Product Descriptions
  • Technical
  • Tone of Voice
    Specialisms
  • B2B
  • B2C
  • Beauty
  • Consumer Goods
  • Fashion
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure

Portfolio

Primark SEO-focused product copy

BRIEF: Primark were undertaking a mammoth site migration and needed fresh and optimised copy to ensure they were able to rank in ...

Furniture Village content marketing campaign: An ...

A bedtime story for grow-ups, produced to align with a larger SEO and link-earning strategy for Furniture Village.

New Balance SEO-focused product copy

SEO-focused product copy for an iconic sneaker brand. I was required to re-write all product copy across their UK site, utilising ...

Furniture Village optimised lifestyle articles

A series of lifestyle articles for furniture retailer, Furniture Village, utilising keywords and an internal linking strategy to ...

Thought-leadership article for brands & marketers

A round-up of the prestigious D&AD festival aimed at brands and marketers.

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