An editorial piece exploring brand tone of voice in the digital age.
BRIEF: Primark were undertaking a mammoth site migration and needed fresh and optimised copy to ensure they were able to rank in ...
An opinion piece on Misguided's banned advert, which was deemed sexist by the ASA.
A bedtime story for grow-ups, produced to align with a larger SEO and link-earning strategy for Furniture Village.
SEO-focused product copy for an iconic sneaker brand. I was required to re-write all product copy across their UK site, utilising ...
A series of lifestyle articles for furniture retailer, Furniture Village, utilising keywords and an internal linking strategy to ...
A round-up of the prestigious D&AD festival aimed at brands and marketers.
Working as part of a specially dedicated team, I worked on a re-branding project for Greenlight Digital, and then produced and ...
Working from scratch to develop a tone of voice document for a brand new company, and implement this on their site.
Using a commissioned survey to produce an authoritative and link-worthy campaign for Furniture Village.
An optimised editorial piece offering inspiration for winter travel, written for global hotel chain, Millennium Hotels & Resorts.
A travel piece looking at Rome's art history, written for global hotel chain, Millennium Hotels & Resorts.
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