Jane Oriel

Middleweight Copywriter , Writer & Editor with UX and SEO / Scripts / Websites / Books Available for work

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"Jane is a genius wordsmith with an eye for the details!" - Steve Bollschweiler - Insight Video Marketing.

Available for scripts and more.

I specialise in advertising scripts for video and TV, that help businesses to be heard and remembered above the chatter. For Marketing Video Scripts, and UX-focused website Writing and Editing.

I jumped into the Cardiff music scene 20+ years ago to review, promote, and push local acts through published words. The skills and experiences gathered through my music, arts, tech, and book editing adventures have all come together now for video script writing.

See me too for "natural language" editing for scripts, websites, and marketing materials that might have been Google-translated into English. I have 5 years of ongoing experience developing the work of "English as a second language" authors into carefully selected vernacular English, ready for publication.



+44 7779 696 909



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Technical
  • Tone of voice
  • B2B
  • B2C
  • Science and Technology


Script: Sky.TV advert for Uddr app

I wrote this 30-second TV script for Uddr, a local services app, to reflect the value of community trust during the pandemic.

Why Manual Testing is Important

SEO Optimised technical blog. One of numerous pieces fulfilled for, as copywriter and editor.

Script: COINS Grand Challenge video

COINS (Construction Industry Solutions) Grand Challenge commissioned a call-out video to draw entries to their annual ...

Editor: “Anti-Sell” by Steve Morgan

Structural Editing & Proofing of "Anti-Sell", the multi-award-winning sales book by Steve Morgan.

Script: Welsh ICE engagement video

The brief was to encourage new businesses to come and enjoy life on the ICE Campus in Caerphilly, South Wales.

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