Jay Harlow

Specialist travel copywriter who helps brands go from invisible to visible in AI search.

Unlike other professionals who have an SEO, marketing or editorial background, my entire career (15 years) has been in travel.

Few people understand the industry and different customer types like I do, and this allows me to create high-impact content that surfaces your brand online.

How do I help?

Well, I strategize, create and optimize content that answers the very questions your potential clients are asking online.

Because if there's one topic people research and ask questions about, it's travel.

❓ "What's the best tour operator for Patagonia?"
❓ "What luxury hotels have a rooftop pool in Lisbon?"
❓ "What are some less touristy places in Japan?"

And in the new age of online search, you now have a real opportunity to show up in these answers when legacy search engines may never surface you.

I help you get there.

Who I work with:

🏨 Hotels
🌍 DMCs
🧭 Specialist tour operators
💻 OTAs
🧳 Independent travel agents
🏢 TMCs
📍 DMOs / tourist boards
✈️ Airlines
✨ Luxury travel brands

I work alongside content marketing teams and specialist content agencies, as well as directly with founders at smaller businesses.

My process:

1️⃣ Search data analysis: evaluating where you show up, where you don't
2️⃣ Question mapping: designing the exact questions your ideal clients are asking
3️⃣ Competitor research: seeing who's winning the queries you want
4️⃣ Content plans: plotting what to build, and in what order
5️⃣ New content writing: creating pages that read like a human wrote them
6️⃣ Existing content optimisation: fixing what you've already got
7️⃣ Ongoing monitoring: tracking visibility as competitor content evolves
8️⃣ Authority building: spreading your content beyond your website onto different channels

Why me:

I've worked on SEO/AEO/GEO content for big names like Expedia and Trip.com, and for small operators too.

Before going into marketing, I spent 10 years selling travel.

That means I know the questions your customers ask, because I used to answer them every day for decades.

That's what makes the strategy work. Unlike generic AEO/GEO specialist, I'm not guessing at intent, I've lived it.

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