Jay Harlow

Seasoned website/SEO copywriter with first-hand experience of optimising content for AI search, learned from working with big-name brands and seeing how they're adapting to this new reality.

📧 Email me
📱 WhatsApp me (my business number)

With niche expertise gained from collaborating with large companies like Expedia and Hilton, I can help you become more visible and citable online. I do this by optimising, updating and restructuring your existing content and creating new pieces backed up by data.

Team up with me and you can expect realistic, down-to-earth advice without all the usual hype that surrounds AI.

Here's what I can do for you:

Services

Content strategy

🔍 Website & content audits: Find out why AI isn't recommending your business and get a clear step-by-step report for how to become more visible online.

📊 Data-backed content strategies: Never get stuck for ideas again. I'll give you a detailed plan for what to put on your website and post on your LinkedIn, based on the search data.

🧠 Pick my brains: A one-hour call in which I share with you what I've learned about answer engine optimisation (AEO) and generative engine optimisation (GEO), with practical and realistic advice.

Content and copywriting

🌐 Websites: Clear, concise and technically-sound website copy that's easy to read for both humans and algorithms, all written in a conversational yet professional style.

✍️ Blogs, articles & feature pieces: Original and authoritative comparison, how-tos and Q&A guides that answer the queries your users punch into AI-powered search engines. Ideal for your website and social media.

I offer all-human, hybrid or AI copywriting services, with pricing to match.

Optimisation

🔄 Content updates: Breathe some fresh air into your existing web pages and blog posts, and optimise the structure for AI search bots. Content recency and freshness is one of the biggest trust signals for AI search.

⚙️ WordPress website tweaks: Make your website readable to Google and AI search tools with technical updates to your pages and backend. There are certain style elements (CSS codes) that AI can't read.

📈 Ongoing tracking: Know what content is pulling its weight and what's slacking off. Monthly tracking of your AI search visibility, so you can publish more of what works and stay visible in ChatGPT and Google AI.

Automation

🤖 AI content system and workflow development: Cut content creation time from hours to minutes. I design writing processes, build skill files, train models on your tone of voice, and QA the output. You'll then be able to DIY content that sounds like you and requires little-to-no editing.

🧑‍🏫 AI user training: Stop going round in circles and getting generic, samey output from Claude and ChatGPT. I'll teach you all my tricks, shortcuts and hacks to create human-sounding copy with AI - learned from wrangling with our robot friends every day as a fulltime copywriter since late 2022.

Who I write for

→ Small business owners who don't have the time, know-how or will to create content for visibility and want a reliable professional to do it for them.

→ SEO & content marketing managers who've got the ideas and strategy in place and now want a savvy copywriter to bring it to life.

→ Agency vendor & project managers seeking a detail-orientated AEO/GEO copywriter who follows the briefs and always delivers on time.

Over the years, I've written for the following sectors and industries:

💼 Professional services
💻 Tech
💰 Finance
⚖️ Legal
✈️ Travel
🌍 Tourism
🎯 Coaching
📚 Education
🏋 Health & fitness
📣 Marketing
🛒 Ecommerce
➕ & more


Testimonials

Contact details