Jack Barclay
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Jack Barclay

Pro
Brand voice & verbal identity for consumer & SaaS brands
● Available for work South West
✓ Code signatory

Creative Director & Brand Language Strategist at Do Words Good, a verbal identity & copy studio for ambitious brands. Clients include: Merck, Discord, Vodafone, RNLI, OVO Energy, Animal and Toast Brewing & more.

About

Hey, I’m Jack. I'm a copywriter and brand language strategist. I started 15 years ago writing job ads for The Guardian and Metro, went freelance a few years later (with a brief stint as Head of Copy for a US brand in the mix) before launching Do Words Good, the brand language studio I run with my brother.

For the last 10 years, I’ve been predominantly focused on verbal identity and brand language AKA helping brands figure out what to say, how to say it and then how to get their teams (robots and humans alike) to write like them.

During that time I’ve worked on copy, verbal identity and brand voice projects for brands like Merck, Discord, Vodafone, RNLI, OVO Energy, Animal, Toast Brewing, Nursem, Drinkwell, World Mobile, KOMOJU, Dr Dent and more.

I’ve also run training sessions on brand voice, verbal identity and AI for teams at Octopus EV, Arnott’s, KatKin, Hidden 20%, Brewser, Granola AI, Sense Worldwide, Michael Douglas London, & more.

With Do Words Good, I do verbal identity development, training and AI chatbot development to help brands at any stage of their growth – from just starting out to scaling to big dawg in their space – lock down their voice, document it, train their team and make sure AI can write like them.

Always happy to chat brand voice, verbal identity copy in the age of AI or have a virtual coffee about how your brand can do its words gooder.

Hit me up: jack@dowordsgood.com