- Masters Degree in English Literature from King’s College London, 2013
- D&AD, Brand Storytelling, 2015.
- University of East Anglia, The Secret Power of Brands, 2015
A freelance copywriter, editor, and pen for hire with a history of writing effective, targeted copy for a range of audiences. Experienced across a variety of platforms and styles, from web content and long form copy to emails, display advertising and press releases.
I've written a £1.4 million campaign for the RNLI, campaign literature for a general election campaign and a double page spread in Financial Times. I've also delivered display advertising that’s delivered 2500% improvements on industry average CTRs, email campaigns that have consistently delivered open rates of between 41% and 55% (compared to the sector average of 25.6%) and written engaging content that has driven traffic and performed extremely well on social media.