Jack Barclay

Middleweight Copywriter , Jack Barclay Copywriting Available for work

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I help brands find their voices.

Did you know that 2/3 of all businesses (yep, even some of the huge ones) haven’t yet developed a brand voice that helps them stand out?

Instead, they mostly stick with safe business-speak or pale imitations of the Innocent tone of voice you see everywhere from your condiments to your toilet paper.

But your brand doesn’t have to blend in or copy everybody else.

Using a process that's equal parts brand soul-searching, competitor analysis and customer research, I help businesses develop brand voices that make sure they stand out and stay miles ahead of the competition.





  • Tone of voice
  • B2C
  • Charities
  • Consumer goods
  • Lifestyle
Qualifications & Awards
- Masters Degree in English Literature from King’s College London, 2013
- D&AD, Brand Storytelling, 2015.
- University of East Anglia, The Secret Power of Brands, 2015
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