Jack Barclay

Hey, I’m Jack 👋 I'm a senior copywriter that runs a copywriting studio with my brother where we help ecommerce, lifestyle and mission-led brands write copy that connects with more customers (and sells more stuff, obviously).

Whether it’s refining your brand voice, crafting high-converting product pages, or making sure your emails don’t sound like they were written by ChatGPT (no offense, robot overlords), we're here to help you do words gooder.

Who we’ve helped:
Over the past decade, I’ve worked with brands like Discord, Vodafone, Disney, Toast Brewing, Animal, OVO Energy — and almost 150 more across retail, ecommerce and tech.

Some of the biggest wins:
👉 Helped grow a DTC brand from ~£500k/month to £2M/month by repositioning their brand and rewriting their copy
👉 12×-ed a client’s sales in 60 days after a one-week copy sprint
👉 Written pitch decks that raised over £10M
👉 Tripled annual sales and helped brands land in Forbes and The Guardian
👉 Written brand voice guidelines for 40+ brands

We’re a good fit if:
✅ You’re a mission-led ecommerce or B2C brand
✅ You want words that make customers say “holy sh*t, that’s the brand for me”
✅ You hate pushy copy tricks and want to sell and build trust
✅ You like the planet (we plant 100 trees every time we wrap a project )

Want to see if we’re a good fit? Let’s chat 👇
Let's chat → Book a 30-min intro call
Drop us an email → hello@dowordsgood.com
Check out our website → Our website
Follow us on Insta → @dowordsgood

📬 Pssst. Want copywriting tips in your inbox every Tuesday?

We send a weekly copywriting newsletter full of practical copy tips, consumer psychology, examples of brands doing it well, and copywriting frameworks you can pinch to put that week's idea to work for your brand. It’s read by folks at The LEGO Group, Bloom & Wild, Toast Brewing and loads of others.

“Flippin' love these joy-filled insights. Thank you for so generously opening up your brains.”
— Louisa Ziane, COO @ Toast Brewing

👋 Sound good? Come join us! (We'll send 5 quick-win, sales-boosting tips straight away.)

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