Jenni Hill

Senior Copywriter , Personal Finance and Business Finance Writer | I talk money without boring people to death Available for work

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Do you need a copywriter who lives and breathes all things money? I'd love to hear from you.

I'm a freelance writer and owner of Can't Swing a Cat, a personal finance website designed to help people improve their relationship with money without sacrificing everything they love.

I hate jargon and have a knack for breaking down complicated topics and making them easy to understand.

I've created first-time-buyer guides, crypto explainers for beginners and I've weighed up the pros and cons of trading apps. I love sharing self-employment hacks, writing about dodgy MLMs and I'm passionate about helping people avoid money scams.

Not only do I create content that people genuinely want to read, I can optimise it for search engines and help you improve your rankings too.

I'm also an ideas machine! If you'd like to create the content yourself but you're not sure what to write about, that's something I can help with. I'll use my content strategy experience and idea generation skills to come up with a three, six or 12-month plan for your business.

As well as being a professional copywriter, I also dabble in freelance journalism. I've written for Vice, The Independent, Metro, Grazia, Stylist and The Drum. I've created everything from personal essays to opinion pieces to reported features.

I have a background in digital marketing and have worked in both in-house and agency roles since 2012. Former clients include banks, mortgage brokers, pension companies, insurance firms and price comparison websites. I have experience in copywriting, copy editing, content strategy, social media, influencer marketing, email marketing, on-page SEO and communications.

Whether you're a mortgage broker looking to overhaul your website, a pension provider wondering how to attract the attention of Gen Z or a fintech startup guilty of neglecting your blog, let me help!

The best way to contact me is by email: I can't wait to hear from you.





  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Business, finance and law
  • Education
  • Family and childcare
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
MA Journalism from the University of Salford
Institute of Practitioners in Advertising (IPA) Search Certificate


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