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Kate Crawford

Senior Copywriter , Larry & Harry Ltd Available for work

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So you're looking for an experienced copywriter? And, based on your search parameters, you've found my profile. Could I be the one?

Here are my credentials to help you decide:

Client List
I've got 20 years' experience in marketing, communications and copywriting for brands including the NHS, Aviva and The British Museum as well as some of the world's biggest technology and engineering businesses such as Jacobs, Mott MacDonald, Tunstall and Sumec.

Qualifications & Accreditations
I hold the Postgraduate Diploma in Marketing, have been a Chartered Marketer for the last decade, and am an elected Fellow of the Chartered Institute of Marketing, sitting on their Hull & Humber Region Board. I'm also AET qualified in teaching and training and (more years ago than I'd like to admit) I studied English Language and Sociology, which still comes in handy!

Experience
Internal communications, web content, brochures, print ads, direct mail campaigns, radio ad scripts, promotional and explainer video scripts, catalogues, bottle labels, tender submissions, award entries, annual reports, venture capitalist pitch decks, exhibition materials, microsites, email campaigns, newsletters... at some point in my career, I've written it, got results from it and added it to my experience.

Assurances
I run all my writing work (freelance, retained, contract and my own) through my business Larry & Harry Ltd which is VAT registered. The business is appropriately insured and is registered with the ICO for compliance related to data storage, handling and processing.

Geography
I'm based in East Yorkshire and work on-site as needed, though usually remotely. Most of my clients are in West Yorkshire, but I have one or two elsewhere in the country and have never had a problem remote working. Zoom works a treat for meetings too.

Team
I have a trusted team of experienced and talented associate copywriting partners. Through them, I can deliver a broader range of skills to my clients when needed. And, regardless of my health, holiday or presence at a school play status, they help me keep you happy with continuous availability. Just like you, I have a life outside work, but I never miss a client deadline. Ever.

Why we need to talk
I believe in relationships over quick wins. So, when we talk, you will not experience any pushiness or bull. We'll just chat about your needs and what I can do. If I don't think I (or any of my associates) are suited to you, I will tell you so. I may even be able to recommend someone else who'd be brilliant.

Drop me a line. Let's chat and see if we click.

Contact

Colonial House
Swinemoor Lane
Beverley
East Yorkshire
HU17 0LS

03333031246
    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Technical
  • Tone of voice
    Specialisms
  • B2B
  • Business, finance and law
  • Charities
  • Education
  • Healthcare and pharmaceuticals
  • Public sector
  • Science and Technology
Qualifications & Awards
Postgraduate Diploma in Marketing
Chartered Marketer
Elected Fellow of the Chartered Institute of Marketing
Level 3 Award in Education and Training

Portfolio

Script: Using animation in marketing | Client: Little ...

Little Fish Animation is a new sub-brand for Digifish Ltd, an established film and animation production company. They wanted to ...

Client: Northlight (Agency)l | End client: Chill ...

I stepped into the breach at the last minute when Northlight couldn't get client sign-off after several attempts by another ...

Civil engineering article for Blenheim Palace and JN ...

Extensive research working with the site engineers, the engineering design consultancy and Blenheim Palace's Estates Team & ...

Digifish Showreel Video

Visual script for my film production company client's own showreel video.

Technical Blogs for Arc Flash Safety Garment ...

I write regular blogs for specialist Arc Flash Safety Wear company, ProGarm. We focus on SEO for specific keywords, but also make ...

Technical Marketing Literature for telecoms client, ...

For this relatively young telecoms company with ambitious growth plans, I developed the brand tone of voice and all copy for ...

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