Laura McNerlin

Laura McNerlin Consulting | Copywriter for charities, education & public sector Available for work

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User-centred copy and messaging that drives action by connecting more naturally with your ideal audience.

Hi! I'm Laura, Copywriter and Content Designer.

Specialising in not-for-profit and B2B.

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Iโ€™ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors.

Sector experience:

Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive.

And a range of smaller B2B service-based businesses.

Iโ€™ve written:

- Strategy, policy & annual review documents
- Newsletters & emails
- Case Studies & client stories
- Large-scale, multimillion-pound, public sector tender documents (successful ones!)
- Tone of Voice workshops & guides
- Web & blog copy

๐——๐—ผ ๐˜†๐—ผ๐˜‚โ€ฆ

have a great service, impressive outcomes, and exciting ideas to develop?

want to connect with your audience, rally your supporters, and capture the stories that showcase your work?

need a tone of voice that fits your organisationโ€™s values and culture?

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Weโ€™ll talk about what makes your organisation different and delve into your goals. Iโ€™m a good listener.

Iโ€™ll research your audience; what drives them and what deters them.

Then Iโ€™ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether thatโ€™sโ€ฆ

--> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter.

I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals.

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Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time.

I've also developed some processes that make working with me really easy and enjoyable.

So what are you planning?

Drop me a line and letโ€™s chat!



Tunbridge Wells

+44 (0)1794 93 77 25
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • SaaS copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • UX copywriting
  • White Papers
  • B2B
  • Business, finance and law
  • Charities
  • Education
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Public sector
  • Science and Technology
Qualifications & Awards
Introduction to Content Design - Government Campus / FutureLearn, 2024
10x Web Copy - Copyhackers, 2021
Copywriting Masterclass - Copywrite Matters, 2020
Copywriting Masterclass - The IDM, London, 2019
Advanced Diploma in Communication Studies - The Chartered Institute of Marketing, 2006
BA Hons European Studies, Spanish & French - The University of Portsmouth, 1998
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