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Laura McNerlin

Senior Copywriter , Laura McNerlin | Copywriter Available for work

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Hi! I'm Laura,

What does a freelance copywriter do? It’s all about finding the right words for you, your business and your customers.

I write conversion-focused copy with personality for websites, emails, sales pages, and more.

I love crafting content that helps turn leads into customers (and your biggest fans).

Why choose me?

I’ve worked with copy and content for over 15 years, and I know what works.

I know that you’ll want me to understand you and your customer. You’ll want me to understand where you want to take your business. And you’ll want to know that I can write using your brand’s voice.

How does that help you?

You’ve got a great product or service, and you’ve got great ideas for your business. Now you need someone (that’s me by the way) to help you put it all together into words that captivate your customer.

We’ll work together to tell your story, in a way that makes your customer want to take action, whether that’s buying your product, contacting you for more information, or signing up to your newsletter.

I take the stress out of finding the right words, and I work hard to get you the results you want, within budget and on time. So you can get back to doing the jobs you love.

I've written and marketed for a lot of industries.

My years in marketing started agency-side working for SEAT and continued client-side via retail, education, housing, and financial services at AXA PPP healthcare.

As an experienced marketer, I make sure your copy fits your marketing strategy, your target market and your mission statement, if you have them. If not, I work with you to develop them.

I’ve helped win multimillion pound contracts, through effective content.

And the key to effective content is understanding your customer. What drives them, what keeps them up at night, and what they want to achieve…

Then I write copy that resonates with them, and you grow your business.

It’s not only about being creative. There are lots of tried and tested techniques we can use to make your offer irresistible. You could even download my Quick Guide to Good Copywriting from my website, which covers 5½ simple tips for better copy that you can start implementing today.

Before all this…

I studied languages, and called Barcelona home in my twenties. There's no place like home though and these days I can be found in Tunbridge Wells, Kent, with my husband and kiddies, park running (slowly), writing children's stories (when not wiping children’s noses) and eating too many choc-ices (see note re. park run).

You might also find it (vaguely) interesting that…

I didn’t start my business until I was in my forties, and surprised myself by how much I love being a business owner.

I type faster than a peregrine falcon (my fingers have a life of their own).

One of those isn’t completely true, and I’m a rubbish liar.

Enough about me. I’d love to hear about you.

Drop me a line and let’s chat.

Laura

Contact

Tunbridge Wells
Kent
TN1 2LG

+44 (0)1794 93 77 25
    Skills
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
10x Web Copy - Copyhackers, 2021
Copywriting Masterclass - Copywrite Matters, 2020
Copywriting Masterclass - The IDM, London, 2019
Advanced Diploma in Communication Studies - The Chartered Institute of Marketing, 2006
BA Hons European Studies, Spanish & French - The University of Portsmouth, 1998
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