Laura Johnson
ProI help B2B businesses – particularly technology, professional services and high-growth companies – articulate what they're becoming. Most of the businesses I work with are overflowing with knowledge. The challenge isn't having something to say. It's how to articulate it with clarity and conviction. This is where I come in.
About
My expertise is in crafting brands and content that make complex businesses easier to understand and absolutely impossible to ignore.
Working with founders and leadership teams, I listen, question, challenge and help them shape their thinking – clarifying ideas, sharpening propositions and exposing the real story – bringing their strategy to life in all its technicolour glory.
Then, I turn all that thinking into messaging and content that audiences not only understand, but remember and respond to.
For the last 20+ years, I’ve been working with B2B, professional services and tech-led scale-ups to clarify their messaging, strengthen their positioning and use words strategically to build a deeper, more authentic connection with their audiences.
What I specialise in:
• Brand positioning and messaging for B2B, tech and professional services firms • Website copy that increases clarity, credibility and conversions • Thought leadership and long-form content that builds authenticity and authority • Copywriting for private equity-backed and high-growth businesses undergoing change