About
I work with ambitious businesses that are looking for more than words on a page.
I’m a senior copywriter, brand storyteller and lifelong appreciator of the power of words and the art of language. For the last 20+ years, I’ve been working with B2B, professional services and tech-led scale-ups to clarify their messaging, strengthen their positioning and use words strategically to build a deeper, more authentic connection with their audiences.
As well as an eye for detail, I have a real nose for a good story. This helps me uncover fresh angles and turn them into compelling, clever content that gives the businesses I work with a more distinctive and authoritative voice in their market.
What I specialise in:
• Brand positioning and messaging for B2B, tech and professional services firms • Website copy that increases clarity, credibility and conversions • Thought leadership and long-form content that builds authenticity and authority • Copywriting for private equity-backed and high-growth businesses undergoing change