Roles:
Creative director/Senior content designer and strategist
Senior UX/SEO and email writer
Senior conceptual and brand copywriter
Story:
My combination of digital, advertising and strategic experience enables me to offer a rare blend of ‘best-practice’ content, branding, and communication skills.
Extensive digital and content experience >
Over the past decade, I’ve accumulated extensive digital experience in the UK, collaborating with content strategists, service and UX designers, product owners, and project managers.
As a content strategist, designer and UX/SEO writer, I’ve successfully delivered numerous digital projects for large corporate websites using content management systems (CMS).
A wealth of advertising and branding experience >
My advertising experience includes positions at 5 top 10 global agency networks as an award-winning Creative Director and Copywriter, including FCB, Ogilvy & Mather, MullenLowe, Leo Burnett and McCann (Kenya).
My work has picked up many global awards for creative direction and copywriting at the world’s top advertising festivals. This includes gold, silver and bronze statues at Cannes Lions, the One Show (Club), Clio, London International Awards, New York Festivals, Cresta, and the Art Directors Club of New York (ADC).
An experienced communication strategist >
My expertise extends to communication strategy, having worked closely with many strategic planners over my career. I’ve also actively participated in numerous strategy workshops for Unilever, Nestle, and Playtex, to name a few.
Experience:
Creative director – 20+ years
Senior content designer/strategist – 8 years
Senior digital UX/SEO writer – 10 years
Senior conceptual/brand copywriter – 25+ years
Contact details
- Advertisements
- Brochures and leaflets
- Content design
- Content strategy
- Copy-editing
- Conversion copywriting
- Digital and SEO copywriting
- SaaS copywriting
- Technical
- Tone of voice
- Training and Consultancy
- UX copywriting
Skills
- B2B
- B2C
- Brand Naming
- Business, finance and law
- Charities
- Consumer goods
- Engineering and Manufacturing
- Science and Technology
Specialisms
Qualifications & Awards
Recent CPD course: Advanced Content Design by Content Design LondonAwards:
• CLIO - Finalist: Wonderbra ‘Parking lot’ radio ad 2006
• ONE SHOW – Finalist: Wonderbra ‘Parking lot’ radio ad 2006
• CANNES LIONS – Silver: Wonderbra ‘Baby’ print ad 2005
• CANNES LIONS - Finalist Award: Wonderbra ‘Parking lot’ radio ad 2005
• THE ONE CLUB 2006 - Finalist Playtex Wonderbra radio ‘Parking Lot’
• CLIO 2001 - Gold Statue: Sunday Tribune radio – Best Local Campaign’
• ART DIRECTORS CLUB 2001 - Merit: Sunday Tribune radio ‘Sept 2000 / (Fifa, Olympics,smoking)
• GOLDEN AWARD OF MONTREAUX 1998 - Finalist: Cerebos Salt television ‘Masterpiece’
• CLIO 1999 - Finalist: Trellidor radio ‘Unwanted visitors’
• CLIO 1998 - Finalist: Cerebos Salt television ‘Masterpiece’
• CANNES LIONS 1998 - Finalist: Cerebos Salt television ‘Masterpiece’
• CLIO 2006 - Finalist Playtex Wonderbra radio ‘Parking Lot’
• CANNES LIONS 2005 - Finalist: Playtex Wonderbra print ‘Baby’
• CANNES LIONS 2005 - Finalist: Playtex Wonderbra radio ‘Parking Lot’
• LONDON INTERNATIONAL 1997 - Finalist: Cerebos Salt television ‘Masterpiece’
• LONDON INTERNATIONAL 1999 - Finalist: Trellidor radio ‘Unwanted Visitors’
• LONDON INTERNATIONAL 1999 - Finalist: Sunday Tribune outdoor ‘Cricket Bus’
• LONDON INTERNATIONAL 2000 - Finalist: Sunday Tribune outdoor ‘Knocked Over’
• LONDON INTERNATIONAL 2000 - Finalist: Sunday Tribune radio ‘Maradonna’
• LONDON INTERNATIONAL 2000 - Bronze Statue: Sunday Tribune radio ‘US Justice Dept.’
• LONDON INTERNATIONAL 2000 - Finalist: Trellidor print ‘Hole in the Wall’
• NEW YORK FESTIVALS 1999 - Bronze: University of Natal ‘Bill Clinton’
• NEW YORK FESTIVALS 1999 - Finalist: Musgrave Shopping Centre ‘Classic Never Die’
• NEW YORK FESTIVALS 2000 - Finalist: Sunday Tribune radio ‘Elian Gonzalez – US Justice Dept.’
• NEW YORK FESTIVALS 2000 - Bronze: Sunday Tribune outdoor ‘Hard Hitting’
• NEW YORK FESTIVALS 2000 - Bronze: Trellidor print ‘Hole in the Wall’
• NEW YORK FESTIVALS 2000 - Silver: Sunday Tribune radio ‘Elian Gonzalez’
• NEW YORK FESTIVALS 2001 - Finalist: Sunday Tribune radio ‘Best Campaign – Mark Banks Interviews ’
• NEW YORK FESTIVALS 2001 - Silver World Medal: University of Natal outdoor ‘University Courses’
• CRESTA 2000 - Winner: Sunday Tribune outdoor ‘Cricket Bus’
• CRESTA 2000 - Finalist: Sunday Tribune outdoor ‘Knocked Over’
• CRESTA 2000 - Finalist: Sunday Tribune outdoor ‘Ambulance’
• CRESTA 2000 - Finalist: Sunday Tribune outdoor ‘Battered Bus’
• CRESTA 2000 - Finalist: Sunday Tribune radio ‘Queen’
• CRESTA 2000 - Finalist: Sunday Tribune radio ‘Maradonna – Buenos Aires Hospital’
• CRESTA 2000 - Finalist: Sunday Tribune radio ‘Congo Parliamentary Chamber’
• CRESTA 2000 - Finalist: Sunday Tribune radio ‘Robert Mugabe’
• CRESTA 2000 - Finalist: Sunday Tribune radio ‘Elian Gonzalez – The Whitehouse’
• CRESTA 2000 - Finalist: Sunday Tribune radio ‘Elian Gonzalez – US Justice Dept.’
• CRESTA 2000 - Finalist: Sunday Tribune radio ‘Maradonna – Dr. Cahe’
• LOERIES 1995 - Finalist: M-NET Supersport radio
• FINANCIAL MAIL APEX AWARD 1998 - Silver & Merit: ‘Trellidor Campaign’
• DIRECT MARKETING ASSOCIATION - Winner: ‘Trellidor Campaign’
• SILVER QUILL AD OF THE MONTH 1999 - Trellidor print ‘Election Day’
• LOERIES 2000 - Finalist: Sunday Tribune radio ‘Elian Gonzalez – Carol’
• LOERIES 2000 - Finalist: Sunday Tribune radio ‘Mugabe’
• LOERIES 2000 - Finalist: Sunday Tribune radio ‘Elian Gonzalez – Jim Fallen’
• LOERIES 2000 - Finalist: Sunday Tribune radio ‘Queen’
• LOERIES 2000 - Finalist: Sunday Tribune radio ‘Maradonna’
• LOERIES 2000 - Finalist: Sunday Tribune radio ‘Campaign’
• LOERIES 2001 - Finalist: Sunday Tribune radio ‘Fifa’
• LOERIES 2001 - Finalist: Sunday Tribune radio ‘War Veterans’
• LOERIES 2001 - Finalist: Sunday Tribune radio ‘Smoking’
• LOERIES 2001 - Finalist: University of Natal outdoor ‘Marine Studies’
• LOERIES 2001 - Silver: University of Natal outdoor ‘Engineering’
• LOERIES 2001 - Gold: University of Natal outdoor ‘Outdoor Campaign’
• SILVER QUILL AD OF THE MONTH 2003 - East Coast Radio print ‘Lucky/Unlucky Campaign’
• CREATIVE CIRCLE AD OF THE MONTH NOVEMBER 2005 - 3rd Place :Playtex Wonderbra TV ‘Deer in Headlights’
• LOERIES 2006 - Bronze: East Coast Radio “Loser”
• Creative Circle Ad Of The Month -3rd Place: Playtex Wonderbra TV ‘Deer in Headlights’ Nov 2005
• LOERIE 2006 – Bronze: East Coast Radio “Loser” invitation 2006
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