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Matthew Williams

  Available for work

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I started out in the communications field 20 years ago, writing and editing in traditional book publishing. Then the internet happened. In the heady days of the early 2000s I was working solely on digital projects for a small specialist start-up. We were a small team, so I had the opportunity to work across all aspects of digital comms, from writing to design to technical to marketing. We eventually morphed into a large international STM publisher, and I was focussed solely on producing and marketing high-end educational and promotional products.

I’ve gained a ton of experience and insight into the various aspects of websites, apps and all manner of digital comms products, but in the end I wanted to get back to the story.


I don’t work in any particular niches, and I like the variety that provides. In the end it comes down to solid copywriting technique and knowing what’s required for a particular kind of job. It has to be good writing, and it has to be the right kind of writing, to get the engagement and pull readers “across the line”. That’s what I focus on.

I’m insanely curious and am happiest when I’m learning something new. I’m even happier when I’m getting paid to write about it! Put me to work on any topic, and I’ll do you proud.

I know a lot about a number of fields: writing, editing, marketing, design, digital development, what makes a successful digital product or service, how to translate technobabble, what makes effective sales and marketing materials, press releases, blog posts, in-depth content marketing pieces, content discovery, SEO essentials and a whole lot more.

And I’m a dab hand at Wordpress, so if you’re a small business looking to set up a package of communications essentials, I’ve got you covered. Website + content + SEO + social media… and all the little technical bits involved.

Beyond these, my interests include: productivity, mental health & mindfulness, lifestyle, travel, food, sustainable brands and living, drawing and printmaking, photography, music, film, theatre, aviation, dogs, social issues and a touch of politics.


I know what clients need. I know how to make their lives easier. Beyond top-notch writing, it means delivering what’s needed at the right time and cost, and open communication. And if I can bring my wealth of experience to any other aspects of your comms work beyond the words, I will help you.


Get in touch to find out more or talk about a project you have in mind.

Contact

Social

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Product descriptions
  • Technical
  • Tone of voice
  • White Papers
    Specialisms
  • B2B
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Science and Technology
  • Sport, travel and leisure
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