
About
Hiya 👋
I'm an experienced freelance B2B fintech copywriter.
I also haven't had a bad hair day in over a decade, but I'm guessing that's not why you're here.
My speciality is helping fintech startups and scaleups step up, stand out, and sell more.
_____ I can help you if:
👎 You're unsure how to articulate your USP in a way that persuades ideal customers (and investors) to shout: 'Here, take my money!'
👎 You're sitting on a wealth of valuable data but don't know how you could translate it into a story your audience will connect with
👎 You haven't had an inquiry or a request for a demo through your website in weeks (or months, or... ever)
👎 Your mailing list gets more unsubscribes than opens
👎 Your blog or other marketing assets sound just like everybody else's
____ How I help:
👉🏻 Wallet-opening web copy (my absolute favourite thing to work on)
👉🏻 Thought-leadership content that actually... well, leads thoughts.
👉🏻 Email nurture sequences, newsletters, and blog content people actually look forward to reading
👉🏻 Concepts and content that get you noticed. Online and offline: brochures, flyers, lead magnets, case studies and other sales and marketing assets
______ Why me:
✅ Happy clients include Amazon, Checkout.com, Finova, FinTech Insights, and Solaris
✅ 20+ years' financial services industry experience, 10+ as a freelance fintech copywriter
✅ Ruthless efficiency. I've honed my process so it's as effortless as possible for your in-house team.
Fintech startup or scaleup founder or CMO in need of extra support or a fresh perspective?
Book a discovery call and tell me more:
👉🏻 https://tidycal.com/andrespiteri/15-minute-consultation
Portfolio
See their full portfolio
Website copyProduct page copy for Frost
Product page for the coolest fintech startup in town.
ScriptSeller-Fulfilled Prime video script for Amazon
I wrote the script for this video which introduces the Seller-Fulfilled Prime programme and its benefits to Amazon sellers.

Metaco’s A-Z of Digital Assets
This is a glossary of key crypto terms for absolute beginners.
ArticleBlog post for Assure Hedge — The Chicken McNuggets’ secret ingredient is not what you think…
How do you make a complex product like hedging relevant to the average reader? You show them how it has an impact in the real world. In this blog post, which won a Best B2B content award in 2021, I tell the story of how hedging made the Chicken Mc Nugget commercially viable.

