I am an SEO specialist, a sales and marketing specialist and a copywriter. I have worked in the digital sector for over 20 years, and I have held various senior level SEO and marketing positions for a number of well-known brands.
I now run a small sales and marketing and content writing agency. I write SEO-friendly copy that is sales and marketing orientated. My copywriting is always focused around helping clients generate digital enquiries and brand awareness.
I am an experienced website copywriter, SEO copywriter and marketing copywriter. I specialise in digital copywriting, which includes the following types of digital content:-
• Website copywriting
• Blog writing
• Feature article writing
• Social media profile writing
• Ecommerce product description writing
• PPC and digital adverts
• Meta tagging – planning/writing meta tags (meta titles and meta descriptions)
I also help clients with the following :-
• Brand planning (brand concepts, brand name ideas and brand creation)
• Taglines and straplines
• Keyword research and keyword planning
• Search engine optimisation and PPC planning
• Sales copy planning – USP’s and sales messaging
• Website strategy and website planning
• Content strategy and content planning
• Digital marketing strategy
• Content marketing strategy
• Conversion rate optimisation strategy (CRO)
• Social selling strategy
I think these “planning areas” are very important if you want to improve your digital positioning and generate new enquiries from digital activity and content creation. I also believe that good content planning prior to copywriting is vital for many elements of digital success, especially SEO.
I can plan and write sales and marketing copy for the following type of offline projects too :-
• Press adverts
• Sales literature
• Marketing literature
• Advertising brochures
• Media packs
• Sales presentations
• Elevator pitches.
My service offering can be applied to various different sectors, and sizes of business, so it’s usually worth contacting me, to see if I can help with your project. However, I generally undertake work for start-up and SME’s in the following areas.
• Business services
• Design and digital
• Entertainment and leisure
• House and garden
• Media, marketing and PR
• Retail, fashion and ecommerce.
Please note, I do not provide services for any of the following sectors - finance, insurance, legal, health, energy, medicine or gambling.
As a digital copywriter, a key area that I specialise in, is planning and writing SEO-friendly website content for new websites and for companies wanting a redesign of an existing website.
Writing website copy that works well is an art. I believe it takes specialist expertise and many years of experience to perfect this. My expertise in SEO copywriting and sales copywriting, combined with two decades of experience in digital sales and marketing, is a very strong combination. I am often able to liaise with and/or work in conjunction with web developers too, if required.
Alongside my digital copywriting expertise, I am experienced and skilled at writing rhyming copy and poetry. So, if you want somebody to write marketing, advertising or general copy that rhymes, I provide this copywriting service too.
If you have any questions about the services I offer, or if you require more details about my experience or the projects I have worked on, then please get in contact to ask for additional information.
After receiving an initial enquiry, I am usually willing to have a free 30 minute discussion if this is required. So, if you think I could be right for your project, then please do get in touch.
- Brochures and leaflets
- Content marketing
- Content strategy
- Conversion copywriting
- Digital and SEO copywriting
- PR and Journalism
- Product descriptions
- Tone of voice
- Training and Consultancy
- UX copywriting
- Brand Naming
- Consumer goods
- Science and Technology
Qualifications & Awards• SEO, marketing & content planning specialist
• Sales expert - highly trained/ experienced
• Marketing - professionally trained
• 25 years of experience in digital sector
• Previous high level SEO & sales/marketing roles
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