Causaly website copy (audit and editing)
I worked with Causaly, a company offering an AI solution for R&D teams in the pharmaceutical industry.
As they prepared to relaunch the website, it was crucial that their website copy and content established a human-centric tone that built trust and resonated with scientist end-users.
I conducted an audit of their existing messaging and worked closely with the team to refine their brand voice and realign it for their target audience.
My focus was on editing the website copy to ensure an empathetic, collaborative tone that still conveyed the advanced technological capabilities of the product.
The goal was copy that sounded natural rather than robotic, putting end-user needs and workflows front and center.
This struck the right balance for an AI solution for human R&D teams.