Futr.Touch website copy and strategy
FutrTouch offers an AI-powered leadership development program to attract and upskill emerging leaders, stakeholders, and HR development heads.
They needed website and content copywriting aligned with their tech-forward brand positioning yet still appealed to their target audience of educated, ambitious professionals who prefer online learning.
I worked closely with their team to craft copy with an approachable yet professional tone that highlighted the benefits of AI-driven leadership training for time-strapped yet successful individuals.
Through aligned messaging that balanced technology with human insight, the copy helped FutrTouch launch its innovative offering and attract its ideal audience of future-focused leaders.