Marketing campaign | My Care, My Way for NHS West London
A marketing campaign to introduce a new healthcare service for people aged 65 and over in West London. The project brief required the development of a service name, website, general leaflet, in-depth leaflet, press release, and posters. Working closely with the communications team and in consultation with patients, patient representatives and NHS staff.
“Katherine is unwaveringly passionate about delivering copy fit for purpose. She is dedicated to the subject and the result is copy delivered to brief with little need for revision. It certainly helped deliver effective marketing materials and have readily shared her contact details with colleagues without hesitation.”
Ann Cockerton, Interim Head of Comms, Whole Systems Integrated Care