Tone of voice and website for Mighty Rice
(You can view the site at mighty rice)
Mindfully farmed on the island paradise of Mauritius, our rice is as extraordinary as the land.
It is grown in the richest volcanic soil on pristine, family-owned farms and fed by pure rainwater and mountain streams. Produced with the greatest respect for your health, sustainability of the planet and the prosperity of our farmers and our community, mighty rice® not only tastes better but feels better.
mighty rice® is available in two varieties, long-grain white rice with a distinctive, delicate flavour and long-grain brown rice that has the same exceptional quality but keeps its outer bran layer for a nuttier taste and more robust texture.